Could you tell us about the news and surprises we can expect at the next edition of DES in Malaga?
We are at the gates of the eighth edition of DES – Digital Enterprise Show, the European reference forum on exponential technologies, which from 11 to 13 June will once again transform Malaga into an enclave of global innovation, where new developments in the field of cybersecurity will be presented. , blockchain, data analytics, Internet of Things, multi-cloud or generative artificial intelligence, and other digital solutions.
In this sense, we will pay the greatest attention to the integration of AI, approaching it from all sides. Human factors, ethical vision, governance and the opportunities it offers in the field of sustainable development will be important aspects of this publication. To achieve this, we will host special sessions and promote a new entertainment forum, where we will delve into proposals and models that activate leisure and transform consumer experiences based on generative artificial intelligence. In addition, from our exhibition space, more than 17,000 visitors who visit DES will be able to learn about and immerse themselves in the most revolutionary technology initiatives with 403 global firms.
This year, DES will cover topics such as generative artificial intelligence, cybersecurity and multi-cloud. What can audiences expect from experts such as Wendy Hall, Mark Minevich and Sara Garcia Alonso?
Led by people like Wendy Hall, a pioneer in web science and an expert on the UK government’s artificial intelligence advisory committee; Mark Minevich, investor, UN advisor and co-president of the AI for Planet Alliance, an organization that seeks to solve the climate emergency using artificial intelligence; and Sara García Alonso, a Spanish astronaut, participants will gain inspiration, talent and experience in applying exponential technologies and, above all, they will gain leadership vision from renowned experts who are helping to advance an innovation ecosystem for everyone.
Along with them, we will also be able to hear relevant voices such as Neil Patel, the world’s leading voice of digital marketing, listed as one of the Top 10 Marketing Professionals by Forbes; o Zondwa Mandela, grandson of Nelson Mandela and president of the Mandela Legacy Foundation. There will be a total of 592 international speakers sharing digital projects and strategies in more than 375 presentations across 9 auditoriums. In the new year we will have #AI4Humanity sessions led by Carme Artigas, Co-President of the United Nations High-Level Advisory Body on Artificial Intelligence. These meetings will attempt to build consensus on the risks and challenges associated with AI in order to advance this solution to achieve sustainable development goals.
How do you see generative AI, cybersecurity, and multi-cloud solutions changing current business strategies?
The integration of these exponential technologies is significantly transforming corporate strategies, delivering new capabilities to teams, processes, value chains and business concepts. Thus, companies that implement these solutions are undoubtedly better prepared to meet new challenges and make the most of the current digital environment.
When it comes to generative AI, among other things, it enables companies to automate repetitive tasks to improve their productivity, while giving them the ability to develop products and services, promote creativity, or offer hyper-personalized experiences. Using cybersecurity, companies can detect potential threats in real time or proactively to proactively respond, protect sensitive data, and become resilient to future attacks. Finally, multicloud is positioned as a key technology to increase companies’ agility and scalability, as well as optimize costs. In short, these technologies open up limitless opportunities that make companies more competitive in the new business paradigm.
What factors influenced the decision to choose Malaga as the location for this edition of DES and what impact do you think this event will have on the city?
Malaga was the best location for DES when it came to hosting the event, which bills itself as multidisciplinary, global and with a focus on exponential technologies. A space for networking, networking and networking opportunities between companies and organizations in the public and private sphere. Thanks to the attractiveness of the capital of the Costa del Sol, its potential as a magnet for technological talent and the headquarters of new “tech” companies, Malaga has demonstrated its ability to innovate and has become a great technology capital of Europe. level. This year, DES will once again transform the city into a global epicenter of technological innovation, with an impact of more than 34 million euros, which is good news for the city, the province and the Andalusian region.
What are your plans for the future of DES and how will the event adapt to new trends and changes in the technology world?
As I already mentioned, DES is a multidisciplinary reference platform, a 360 degree event that promotes synergies between the business ecosystem, SMEs and public administration with an international focus. Each issue takes the next step by delivering news, looking to the future, and anticipating trends and changes that can help improve competitiveness and business success. We are convinced that DES has the potential to continue to grow, inspiring each year with the evolution that the technological world offers and striving to apply technology to promote the well-being of society. These opportunities provided by digitalization ensure that the event remains relevant and attractive to the business community in an ever-changing technological environment. Sandra Infante Profile (DES)
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