diversification will be your new strategy

Nobody likes losing money, especially if you own one of the largest luxury conglomerates on the planet. However, if you are the world’s greatest fortune, like Bernard Arnault, losing $53 billion in just a few months doesn’t mean the end of the world either. After deducting losses, the company’s assets still total $168 billion.

Bernard Arnault was not afraid of the red numbers, but decided not to put all his eggs in one basket, starting a round of very disparate investments. His goal: to diversify his assets away from a monolithic luxury goods business that is trading down.

Arnault joins the race for artificial intelligence. Even though AI is not in the realm of tech millionaires, it is clear that AI is becoming the King Midas of investments, turning everything it touches into gold. Reportedly CNBCBernard Arnault would secretly participate in several rounds of funding for small startups developing artificial intelligence tools and applications.

According to CNBC sources, the investment was to be made through Aglaé Ventures, a company associated with the Arnault family’s investment fund. The total investment will be about $300 million. One such company is H (formerly known as Holistic AI), which, according to Bloomberg, was founded by former members of Deep Mind, which also has the financial backing of former Google CEO Eric Schmidt.

Yes, a hotel, but a luxurious one.. The millionaire has already expanded the luxury goods offering in the LVMH catalog, investing 3 billion euros in the purchase of the Belmond luxury hotel chain in 2018, according to data published by LVMH. Extension. This gave Bernard Arnault’s group a new line of business with the ability to offer luxury experiences such as the legendary Orient Express or some of Italy’s most glamorous hotels.

Unsatisfied with the hotels he already owned, Arnault launched a bid for the landmark Bauer Hotel in Venice in July 2024, competing with investment group Mohari Hospitality with a $309 million bid for the hotel. Luck.

Paris Match, celebrity magazine. Less than two weeks ago, Luck reported that the French millionaire took out his wallet (Louis Vuitton, we’re guessing) to buy the French workshop Paris Match, popular for its interviews and exclusive celebrity features.

The purchase was finalized for 120 million euros, and the French seminar will become part of the millionaire’s media portfolio, which already includes the French newspapers of the group Les Echos and Le Parisien.

FC Paris: luxury comes to the king of sports. The latest acquisition of Bernard Arnault, who was not at all afraid of the millions of losses incurred by the LVMH group, was the Parisian Football Club. Don’t be surprised if it doesn’t look familiar to you, as it doesn’t have standouts or Luis Enrique on the bench like other teams in the French capital. In fact, Paris is a modest team at the top of the French second division.

The Arnault family consortium did not buy the entire club, but according to Forbeswill enter as a majority shareholder with a 55% stake and a commitment from the current president to hand over another 30% when he retires in 2027. The total cost of the operation will be $200 million, which is where Bernard Arnault will end up. controls 85% of the club’s shares, and the energy drink brand Red Bull controls 15%.

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Image | Trump White House on file