IN 2022, action, supermarket chain Dutch origin, came to Spain for the first time. Since then, has already opened a total of 30 stores, which are spreading especially in Mediterranean coasts. Opened last year six stores in Madrid, in the municipalities of Alcala de Henares, Torrejon, Alcorcón and Fuenlabrada.
One of main reasons for success this chain is for your bass
prices, with a proposal more than 6000 different products, many of them with price less than 2 euros. In addition, what really attracts customers is that two-thirds of its assortment is constantly changing, including 150 new articles weekly.At the moment, It has more than 350 brands and 70 private labels. categorized as: Decoration, DIY, Toys & Entertainment, Stationery & Leisure, Multimedia, Homeware, Garden & Leisure, Laundry & Cleaning, Pets, Sports, Clothing & Lingerie.
action appeared in 1993 in the Netherlands Gerard Dean And Rob Wagemaker and later Boris Dean joined. In 2002 already they had 94 stores and now In 2012 there were more than 300 of them. According to last year, they opened their 2,500th store in 2023 in countries such as Belgium, Germany, France and many more. action has become the fastest growing non-food discount chain in Europe.
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