Endric’s plan in Madrid

Madrid signed Endrick, confident that they were getting an old-time striker. What I didn’t expect was that the boy would have such a brilliant and early rise. Before reaching the age of 18, he won two Brasileiras tournaments, where Palmeiras was the main hero, and also broke all records of precocity in the Brazilian national team, with whom he will play at the next Copa America. AS has already announced the exact transfer figures: 35 million euros plus another 25 in variables. A big deal only if you take into account what he has already demonstrated since the operation.

Endric will arrive in Europe with a completely different status than Vinicius and Rodrygo. Both have several elite matches under their belts. On the other hand, the little Palmeiras player will have about 100 elite games in his backpack, a dozen of them with Canarinha, where he has already fully settled. He comes with very clear ideas. He wants to succeed in Madrid, despite the arrival of Mbappe. And he accepts the challenge of staying in the team and not going out on loan. The date or minutes don’t matter. Trust your elf. He has a star and he shows it with every step he takes. His titles, his goals at Wembley and at the Bernabeu with Brazil…

Although nothing has been signed in his contract with Real Madrid, the idea is for him to become part of a full first team squad and it is unlikely that he will start playing some games for Castilla, as happened with Vinicius. An agreement was reached with Vini that he would be able to play for the reserve team in matches played at home, and some away, but always close to the capital. And that he will always train with the main team. And so it happened…

With Endrik everything will be different. It is believed that he arrives at the elite very experienced, with titles in his pocket and the America’s Cup played. There is only one caveat to the plan put forward by his agents: six months after his arrival in Madrid, which will coincide with the opening of the winter transfer market, his situation will be analyzed again in case it is convenient to consider a loan. What you don’t want to do is stop its development. For this to happen, Endrick would have to be virtually unreleased, which is not expected. A happy Endrik in a white shirt is expected.

Endrick is more than just football for Madrid. He is already a global icon with over 14 million followers on social media, ten million of them on Instagram alone. He is the only minor player to achieve such figures, ahead of Lamin Yamal (6.8 million) or Pau Kubarsi (1.7 million). So the boy, who is showered with offers from sponsors, is also provided with an economic return. A complete success for the team behind him, now the Rock Nation agency, former TFM Frederico Pena and Thiago Freitas, who also manage Vinicius’ career.

Despite his youth, Endrick already has five official sponsors: New Balance. (sneakers and own clothing line), Odonto Company (oral hygiene company), HBO Max, King Pitacoba (bookmaker’s office) and now Neosaldina (pharmaceutical). Now, at the America’s Cup, he will be featured in his home country’s Panini sticker album. This is very important for Real Madrid, since the image rights of the young player are divided 50/50. (except, as is the case with the rest of the cast, representatives of the sports brand that dresses him). Endrick is the future on and off the pitch… but also the present of Madrid.

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