Event with Endrik that shows that Generation Z has arrived at Real Madrid | Relief

It’s 6:00 p.m. in the Legazpi neighborhood of Madrid. Dozens of people are waiting for the doors to open for the long-awaited event. New balance in which they present new boots Endrik (18 years) in his first public appearance since arriving in the capital, the Brazilian brings enthusiasm to real Madridbut also to millions of children from the so-called “Generation Z”, who were born in the 2000s and see him as a role model.

The new brand that dresses him understood this perfectly well. He organized an event full of young influencers. In the new sport of marketing, the most lucrative thing is a social media post. All said and done: all those bills, which added up to millions followersthey posted hundreds of photos and videos to make it go viral. New TV.

So much so that New Balance, with the approval of Real Madrid, organized a series of interviews and absolutely all of them were with influencers. TikTokers or YouTube channels that were able to talk to Endrick before anyone else in Spain. Among them are international ones, such as the famous football account 433, the ball juggler Sean Garnier or several people brought from Brazil just to cover the event. No trace of the traditional press.

A lot others influential people they took an active part. For example, It was presented by Lucia Borro and Dario Aimé Hache.Some guests met each other at the EAFC 2024 tournament, while others played football in 3-on-3 matches organized by New Balance. Everyone left with their boots, pants, socks and promotional T-shirt. on which one could see the outline of the Community of Madrid, the name of Endric and the date of the event.

After the interview, those present were able to enjoy him for only 20 minutes. Of course, he seemed happy and eager to please people. He spent more than half of that time signing autographs and greeting fans. Also in control of his brother, who never left him alone for a second.

“I celebrated my 18th birthday here at home with my family. I am very happy. Let’s create a great story. I like everything about Madrid. I was there another time. Now I have my own home here. People in Madrid are very nice.. I had a lot of contact with my teammates in the Madrid squad. “They told me a lot about Madrid,” he said before fleeing with three security guards.

Within seconds, the venue was empty and people went home after the more than four-hour event. However, the guests were happy to see the star up close. New Balance showed they were betting big with this one. They want to turn him into a brand emblem. Now he just has to bring this young crowd to Real and reciprocate with goals. He is ready to do it.