Free access to the MG 38.1 product range?

Europe and China have been involved in intense debates surrounding the electric vehicle market and their recent decisions have changed the commercial scenario on the European continent. After a thorough investigation, the European Commission found that some Chinese electric vehicle manufacturers received significant financial support from the Chinese government and imposed temporary import tariffs on some Chinese manufacturers.

After several rounds of negotiations during which both sides failed to reach a satisfactory agreement, Brussels has imposed final tariffs on imports of electric vehicles produced in China. Each tariff was carefully calculated taking into account the government assistance identified in each case. For him SAIC Group of CompaniesIt was originally 38.1%, and was applicable to all brands of the group, including MGwho took advantage of the situation to launch a curious marketing campaign.

Products of all types on line 38.1

38.1% is the highest tariff ever imposed on European manufacturers. Although later versions downgraded it to 35.3%, Among the most affected brands is MG, which is well known in the European market and is expanding in countries such as Spain.

Despite increasing import costs, some of these manufacturers still have significant profit margins and will continue to maintain significant profitability compared to many European competitors, according to the report Rotium Group called “Isn’t this a duty high enough “There is no tariff high enough,” and that he assured that such tax increases on Chinese manufacturers would not prevent them from continuing to make significant profits.

Faced with this measure, most Chinese brands have reacted with caution, evaluating options from their countries of origin. However, MG decided to take an unexpected and creative position. launch of a product line memorial signs called “38.1”making direct reference to the original percentage of the new tax. The announcement was made in June on social media Shao Jingfenghead of design at SAIC, the Chinese group that has owned MG for more than a decade.

The product line included a diverse range of products such as sneakers, socks, mugs, sweatshirts and other typical car accessories. It remains to be seen whether this line will finally be sold with a new definitive figure or if this is just a symbolic move. This strategy generated a positive response among the public, positioning MG as a brand that can face adversity with humor. As the SAIC designer himself commented: “What doesn’t kill you makes you stronger.”

This MG reaction can be considered a marketing ploy which underlines its ability to adapt to the European market, maintaining its identity and maintaining connections with consumers in difficult conditions. It is still unknown whether it will finally be possible to purchase these products or whether everything will remain what is known so far.