From social media fame to Super Bowl commercials with NERDS

In the realm of social media, Addison Rae Easterling has risen to the top of her game. The 23-year-old from Lafayette, Louisiana has amassed a staggering following of nearly 90 million on TikTok and 40 million on Instagram.

Rising star: from dance to social networks

Easterling’s path to stardom began with her competitive dance training, which has now culminated as she landed a role in the first NERDS Super Bowl commercial. The commercial will feature the NERDS Gummy character, modeled after Gummy Clusters. Easterling’s dance background played a critical role in securing this opportunity.

In the 30-second spot, Easterling dons a dance instructor’s hat while training new animated character Gummi. The commercial will air during the second quarter of the Kansas City Chiefs-San Francisco 49ers game.

Multi-faceted career: cosmetics, music and acting

In addition to being a social media influencer, Easterling has dabbled in various fields. She is the founder of the cosmetics line Item Beauty and has also pursued a career in singing, songwriting and acting.

Her influence extends to partnerships with Pandora, Vital Proteins, American Eagle and Netflix. According to Forbes, she became the third highest paid TikTok star in 2022 with earnings exceeding $27 million.

New Chapter: NERDS and the Super Bowl

By partnering with NERDS, Easterling will be able to reach an even wider audience. The Super Bowl commercial will be a major milestone in his career, further cementing his status as a versatile influencer and entrepreneur.

While the world watches the Kansas City Chiefs and San Francisco 49ers battle it out on the field, Easterling will be making waves off the field, demonstrating once again that the combination of social media influence, talent and business acumen can lead to… extraordinary success.

In the ever-changing world of entertainment and influence, Addison Rae Easterling continues to forge her own unique path, proving that with determination and creativity, there are no limits to what can be achieved.

And as the clock ticks down on the Super Bowl, all eyes will be on new animated character Gummi and her dance instructor Addison Rae Easterling, a testament to the power of social media and the human spirit.