Global smartphone market to grow 12% in Q2 2024

Report Global Smartphone Market Canalys discovered that Samsung remained the world leader since 18% market shareRenewal of the luxury goods market as a strategic priority. Manzana It was followed by a share of 16%, taking second place. Xiaomi approached Manzana in the quarter with a 15% share, being the fastest growing among the five main competitors with an annual growth of 27%.

On the other side, Alive It ranked fourth in the world with a share of 9%. Transition took fifth place in the quarter, also with a 9% share.

“Declining inflation in emerging markets in Asia Pacific, Middle East, Africa and Latin America since early 2024 has driven growth in mass market price segment shipments”

“Since early 2024, lower inflation in emerging markets in Asia Pacific, the Middle East, Africa and Latin America has driven growth in mass-market shipments. Companies like Xiaomi and Transsion are aggressively pushing “product updates to capitalize on these changes.” Meanwhile, Honor, Oppo and Vivo are focusing their expansion outside mainland China this year as competition intensifies in the domestic market,” he said. Amber Liu, Research Manager, Canalys.

In addition, the report Canalis highlights the growing importance of new technologies in the smartphone sector such as generative artificial intelligence.

“Samsung and Apple are rapidly advancing their premium product strategies, with a particular focus on GenAI”

“Samsung and Apple are rapidly advancing their premium product strategies, with a particular focus on GenAI. Samsung recently launched the Galaxy Z Fold6 and Flip6 series, building on the AI ​​capabilities first introduced in the Galaxy S24 to deliver advanced capabilities to the latest foldable device. By integrating software innovations with the foldable form factor, Samsung aims to deliver differentiated value to users. While Apple has yet to announce any new products, the company generated excitement at WWDC about the expected updates that are likely to demonstrate its leadership in tech innovation.” mentioned Sheng Wing Chow, Analyst at Canalys.