The Dior Gallery, located at 30 Montaigne in Paris, presents a unique piece: the robe worn by Rihanna in the advertising campaign for the famous Dior J’adore fragrance. An exceptional creation that epitomizes the luxury of luxury fashion.
On September 1, 2024, Dior will present a new facet of the iconic J’adore fragrances, choosing Rihanna as égérie. Following Charlize Theron and Carmen Kass, the Barbadian star brings a sensual modernity to the countryside immortalized in the Château de Versailles by Steven Klein. For the decoration of this icon, Maria Grazia Chiuri, artistic direction of Dior, in a robe sur mesure, brodée d’or and de lumière.
This bustier dress is the result of the craftsmanship of Dior and Vermont broders. Millions of hours of labor are necessary to ensure that the pieces of pearls and sequins form a precious constellation. True to the spirit of the New Look, the design combines a structured corset and a two-piece skirt, emphasizing Rihanna’s silhouette as she demands: the body is filled with lightweight and sheer fabrics such as tulle.
Subtle ne is limited to pas à la robe. The Dior J’adore campaign featured a doré tulle cape dubbed “golden gold” and a symbolic necklace reinvented in the Dior atelier. Ce Colier, composed of progressive pearls, recalls the heritage of perfumery, embellished with a modern touch. The completed set of pearls, a reflection of the gold award, is the central theme of the exhibition.
This exceptional creation, exhibited at the Dior Gallery, celebrates the union of haute couture and public art. In the “Le Pouvoir de l’Or” class, visitors can admire this robe, symbolizing the innovation and heritage of Dior, in the color redécouvrant l’univers somptueux du parfum J’adore.
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