Government approves purchase of Vodafone Spain by Zegona

Zegona has announced an agreement to acquire Vodafone Spain at the end of 2023. To implement it, she had to obtain permission from various organizations, which she received over the past few months. Following approval from the European Commission and the National Markets and Competition Commission, the company received final approval: green light from the Council of Ministers.

• $5 billion operation
• How the purchase of Zegona will affect Vodafone customers

$5 billion operation

The operation is valued at 5 billion euros. Thus, the British fund will receive the Spanish subsidiary of Vodafone. However, Vodafone will retain decision-making rights with the operator

, even temporarily, and in order for the operation to take place, Vodafone had to raise 900 million euros from an investment fund. All the details of the operation are collected here.

Thus, the change of operator ownership is complete. The fund planned to control it until the summer of 2023, and that’s what happened. Yes, sure His initial goal was to take control within the first annual quarterthe operation, as everything indicated, has been postponed until now.

“The company has committed to invest in a very important medium-term investment plan in both the fixed and mobile sectors, and to maintain high financial solvency at all times.”This was stated by the Minister of Digital Transformation, José Luis Escriva.

Near one of the most important movements made in recent years in the Spanish operator market. 2024 has left us not only with the merger of MásMóvil and Orange, but also with this movement in which one of the main RMOs operating in the country changes hands.

On the other side, This is not Zegona’s first foray into the operator sector.

. They owned Telecable and became the largest shareholders of Euskaltel, although in 2021 both operators were taken over by MásMóvil, which is now part of MASORANGE.

How the purchase of Zegona will affect Vodafone customers

While we will have to wait for developments, the truth is that its customers are unlikely to see changes to their rates and benefits. The original intention appears to have been support current customers without affecting their rates, and try to attract new ones.

New ways to attract clients

The operator’s actions to attract new customers will change. This will lead to new promotions, offers and tariff launches. In addition, it is possible that other services and television content will be integrated, as happened with football.

The second Lowi brand will be promoted

Vodafone Spain includes not only Vodafone, but also Lowi, its second brand. Zegona’s goal is also to promote this brand.. One of the most notable rumors was the provision of television services, which was realized thanks to the inclusion of Amazon Prime in its tariffs. The brand is expected to gain even greater prominence in the coming months.

Vodafone will remain Vodafone

In the most superficial sense Vodafone will remain Vodafone. The brand name and logo will remain for the next 10 years. A brand as famous in the Spanish market as Vodafone, which was the first to introduce 5G in Spain, does not make sense.

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