Has your video stopped going viral? Instagram reduces video quality

social network Instagram confirmed that quality from published videos It will depend on visits which receives the specified content. Therefore, it comes down to the moment when they no longer have a large number of views, and for those it will remain the same. creators who generate more visits.

When posting videos on social networks such as Instagram or Facebook, they require a certain amount allocated for leave your tools company. For their part, they require the use of a central processing unit (CPU) to control storage space requiredas well as video encoding.

Taking this condition into account, Instagram shows videos published on the platform with lower quality or even blurry when a certain period of time has passed after they were shared. However, other videos continue to play. acute form Always.

The person in charge of Instagram Adam Mosseriassured that this transformation in the field of quality is due to a large number of visits who receives these videos, and the need to manage them and use the necessary resources for this type of file.

For this reason, Instagram will reduce the video quality if for a while after publicationthey stop generating a significant influx of visits. However, this quality will be maintained for those published by content creators capable of generating more views.

Social networks understood this. there’s no need for that invest as many resources to maintain video quality. However, if a given post gets a lot of hits again, Instagram will improve the quality so that users can see the original post. This will apply to both posts. ‘coils’ How ‘history‘.

However, Mosseri clarified in a post on Threads that the change in quality is “small.” At the same time, he stated that the key to whether people interact with a video or not is “largely based on content video whose quality“.

Additionally, the head of Instagram emphasized that “quality seems much more important to the original creator” since he has more likely to be eliminated video “if he looks poor.”

Thus, video quality management is based on the way a company manages its video processing resources. As Meta detailed in a statement last year, there are more 4 billion views video per day.

With so many views and videos posted across multiple platforms, the company defined it as “key“improve the compression efficiency of your video encodings to offer “best video quality, reduced data usage and save energy.”