How will you place Saint Laurent products in the film?

What at the event resembles a long piece from the commercial brand Saint Laurent?

With the launch of cinema, Saint Laurent Productions adds a new thread to its area of ​​activity (men’s and women’s fashion, cosmetics, perfumes, two museums, a library): film production. The latest date, Emilia Perez, after she announced two Palme d’Or in May 2024, caused a stir.

The question arises: is the Saint Laurent brand intrusive or unobtrusive? If you want to access films made for commercials, as is often the case.

The fact is that the Saint Laurent brand is extremely controversial. The difference between big screen in theaters and streaming platforms? Peut-être. Part of a simple highway running along the sun and a handle that appears discreetly in the serre plan, without an ostentatious logo. And by the way, all the main characters are Saint Laurent works by Anthony Vaccarello, the artistic director of the costumes.

Emilia Perez, new female version of Saint Laurent: new scandal?

What the viewer is left with before the ad is the message about the vehicle in the film: the story of a Mexican drug dealer coming to fruition for a woman.

The third topic is in vogue and may include the backlash that the drag queen parade at the Olympic opening ceremony generated. A festival of aesthetic femininity, sexuality and sensuality, with Saint Laurent Productions, a luxury brand, virginal and ambassador of the LGBTQIA+ cause.

However, Emilia Perez is not the only scenario for changing sexual identity. Here’s also a look at female stereotypes: the Barbie doll, a prominent design object, played by Selena Gomez; la guerrière, working girl, independent (Zoe Saldana); an abused anti-lesbian woman (Adriana Paz).

And finally the central character, a man who is a woman and decides to become one, interpreted by Carla Sofia Gascón, who uses the 2024 Cannes Palme d’Or (four awards for interpretation) as etandar. Four portraits of a modern woman that seem very accurate, and import laquel from fashion brands. “Bingo” will tell about the main characters of the film.