Human Mobile Devices, Europe’s largest smartphone maker, becomes FC Barcelona’s new global partner

He FC Barcelona has expanded its sponsor ecosystem to include Human-Machine-Devices (HMD) How Global Partner, Official Mobile Partner and Smartphone Partner. This mobile phone maker is innovating in the technology space, creating functional, social media-free terminals that help reduce screen time, and developing repairable, sleek smartphones that are so easy to fix that you can do the process from home.

Founded in 2016, Human Mobile Devices (HMD) is present in more than 200 countries and sold 400 million units of its terminals in 2023.

The brand’s alliance with FC Barcelona is for several years and includes association rights with the first men’s and women’s teams, as well as teams in the professional sections. This includes, among other things, access to athletes for the production of graphic and audiovisual content, as well as brand visibility during matches and on digital assets.

HMD stands for Human Mobile Devices, an innovative and disruptive technology company that likes to do things differently. A brand that puts people first and develops products that improve the lives of its customers and connect them in a natural and relevant way. In addition to people, sustainability is also one of its priorities. For the third year in a row, HMD has received the Platinum Ecovadis rating, the highest score in the sustainability awards, which no other phone maker has achieved.

Statements from Julie Guiu, Vice President of Marketing at FC Barcelona:

“Reimagining the future and working for the next generation, both fans and athletes, is part of what defines the culture of FC Barcelona; therefore, partnering with a company that understands this vision, such as HMD, is a natural step for us. “In addition, as Sustainability is one of the main pillars of the Club’s strategic plan, we hope to begin to build synergies between two organisations that want to put the care of future generations at the heart of their activities.”

Statement from Lars Silberbauer, Chief Marketing Officer at Human Mobile Devices:

“When it comes to creativity and sporting innovation, it is impossible to forget FC Barcelona. The Club has always favoured a fresh mentality, beauty and style, and we agree with this when it comes to technology. And just as FC Barcelona brings people together and is obviously more than a club, so are we. Every device we produce is designed to improve people’s lives and create connections. I have been a fan of FC Barcelona for a long time, since Michael Laudrup joined the Club in 1989. I am still a fan and am very happy to announce this agreement as a Barça fan. We can’t wait to work with the Club and with the culé to do amazing things together.

In keeping with the revolutionary spirit of Human Mobile Devices, we announced our deal differently than most, including a sneak peek of our epic new camera smartphone, the HMD Skyline in Blue Topaz.”

About HMD

We are Human Mobile Devices, and we start by adapting to what people really want. Our consumers are passionate about the planet, often overwhelmed by digital overload and budget conscious. That’s why we are excited to be Europe’s largest smartphone manufacturer, promoting home phone repair and caring about digital consumption. This year, we will introduce a new portfolio of original Human Mobile Devices mobile devices, as well as Nokia phones and new exciting collaborations.

For more information, visit www.hmd.com.