Merkoa benchmark monitor of its ethical commitments and methodology, presented this Thursday, July 4th. 200 companies and 100 leaders with the best reputation in 2024. These ratings are the result of an exhaustive and detailed analysis of more than 63,435 surveys, 7 assessments and 28 sources of information. The Business Monitor is independently verified by KPMG in accordance with the ISAE 3000 standard, confirming its rigor and ethical commitment.
As a result of continuous progress and methodological adaptation, this year the analysis capabilities have been increased by increasing the number of companies assessing the results from 100 to 200. The 24th edition was attended by 1,195 people. managers of large companies703 eexperts from the business world (76 Dirkomas and opinion leaders, 61 journalists economic information, 85 members of the government77 professors business area, 90 analysts financial83 social media managers105 NGO managers69 unions and 57 responsible for consumer associations) 400 responsible for SMEs52,131 participants Merko Talent (workers, university students, business school graduates, university and business school teachers, human resources managers, recruitment experts, trade union members and citizens) and 8923 citizens (Merko Society). Along with these assessments, an analysis of the digital sphere of companies is also carried out (Merco Digital) and benchmarking objective indicators of companies.
“This 24th edition of Companies and Leaders reflects the importance of having rigorous measurements that measure the recognition of interest groups and facilitate decision-making. Congratulations to all the teams, especially the PR teams, for their results: being among the 200 companies with the best reputation in Spain is already an achievement; improving every day, a complete success,” he commented. Jose Maria San Segundo, CEO of Merco.
This year they also released companies with the best communication equipmentaccording to journalists. Media experts noted Mercadona, Santander and Inditex as leading companies in this regard.
Development Merko It was carried out by Analysis and Research, the first Spanish market research institute, and the methodology for compiling the ranking of companies with the best reputation was independently verified by KPMG in accordance with the ISAE3000 standard. For this reason, KPMG does not disclose its position in this classification.
In addition, the Merco Empresas España evaluation criteria and its weighting criteria are publicly available and will be available on the website www.merco.info.
Access more information on shared responsibility in our digital library of shared responsibility publications.