Categories: Technology

iPhone sales in China have plummeted.

Apple is not doing very well with the iPhone in China. At least this is what follows from the latest data presented Counterpoint, whose sales fell by almost 20%. The main culprit is the growth that one local brand, once global, is experiencing in the region.

Huawei, which was not doing particularly well after US sanctions and a drop in international sales due to a ban on the use of Google services, grew by 60% in its country of origin, China.pushing out with particular rigidity other manufacturers, and Apple.

According to the analytics company, Huawei ranks first among all OEMs in the first quarter with year-over-year growth of 69.7%, which is an absolute disgrace. Although there are many factors that have led to its growth, special attention is given to the protagonist of the presentation of the Mate 60 5G series, which was a success in sales, as well as promoting its brand in the domestic market of China. Both aspects have greatly helped us to become the most important manufacturer in our segment. bonus.

iPhones from Apple and Oppo suffered the most

HONOR, another local brand (which was once owned by the Huawei conglomerate) with an international presence, also grew by about 11.5% year-on-year in the first quarter, driven by popular models such as the X50 and Play 40.

However, the worst part went to two manufacturers. On the one side, Oppo’s sales fell more than 15% in the first quarter. a direct consequence of the growth of other local manufacturers, which have captured an important part of the new procurement market.

And Apple, which fell almost 20% compared to the previous year. Analysts Counterpoint They note that the Cupertino company’s sales were fairly tame during those three months, crowded out by other local producers that benefited enormously from domestic trade. In addition, Huawei’s growth in the premium segment, which was previously largely dominated by Apple, was the most important factor.

Despite the good data, analysts estimate that by 2024 we will see only single-digit annual growth for the smartphone market in China.