Justin Bieber sells the rights to almost all his music for a million dollars

Justin Bieber has followed in the footsteps of other great artists and has decided to sell the rights to his music catalog to Hipgnosis for the spectacular figure of 200 million euros.. “Hipgnosis has acquired all of Justin Bieber’s interests in his editorial rights (including the author’s portion corresponding to the performance), master recordings, and related rights to his entire catalogue,” the company, which already has the rights, said in a statement. rights to the music of the Red Hot Chili Peppers.

This million-dollar agreement is part of Hipgnosis’s association with the financial management firm Blackstone, which announced at the end of 2021 an investment of 1,000 million dollars to purchase music. From the company they emphasize that Bieber “is one of the best-selling music artists of all time” despite being only 28 years old, but the health problems he has been dragging in recent months have prevented him from continuing to develop his career as he would have liked.. In fact, last year he had to cancel several concerts on his tour due to problems arising from the Ramsay Hunt syndrome that he suffers and that paralyzes his face.

Justin Bieber rose to fame as a teenager and very soon his song Baby it became a worldwide phenomenon, a song that he still continues to perform and that brings back incomparable memories. Now his music changes hands in the same way that has recently happened with Justin Timberlake, Bob Dylan or Bruce Springsteen.

Bieber’s rights, a safe value

The Justin Bieber name carries with it great marketing potential and many have tried to take advantage of it. In December of last year, H&M assured that it had the artist’s image rights to be able to sell clothes with his image and with some of his letters, but the Canadian took advantage of his Instagram profile to deny such information and described the Swedish brand’s clothing as “garbage” that was for sale without his approval.

The company eventually pulled the products from its stores, despite claiming shortly before that they had “the proper contracts” and followed “all appropriate approval procedures for each design.”

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