Plus stars, not least Kim Kardashian, will miss out on millions of followers after the 2024 Met Gala, which takes place on May 6 in New York.
These celebrities were victims of a “blockout” operation organized by Internet users to hush up the situation in the Gaza Strip.
Blockout is a blocking operation performed by social media users on a clearly defined device.
This boycott initiative began when TikTok user Hailey Bailey posted a video for her 10 million followers wearing a Marie Antoinette-inspired look at the Met Gala.
She deliberately said the phrase que a mis leu aux poudres: “Qu’ils mangent de la brioche. »
This phrase, popularized by Sofia Coppola’s film Marie Antoinette, epitomizes the identity of the elite, divorced from the lute and the feeling of the people for the people.
Filmed and posted online as Israel intensified attacks on the Gaza Strip, killing 35,000 Palestinians, mostly civilians, sparking a violent backlash.
Internet users ont alors launched a “digital guillotine” with the hashtags “visant à Blockr les Célébrités Silencieuses Face à la Realité à La Gaza.”
Such an appeal to a blocker entails a decrease in the number of followers and affects the status of followers on social networks. Kim Kardashian left after losing 1 million followers, as did Taylor Swift.
Le mouvement de blocage aussi pour, but de sensibilisizer le public et d’œuvrer in favor of cessez-le-feu dans la guerre.
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