La Española, the most famous olive oil brand in Spain.went on my own and decided to apply a discount on one of my most consumed products.
At a time when high olive oil prices have caused consumers to avoid purchasing olive oil,green goldor choose white label because of price, the manufacturer made a radical decision.
According to global research platform Appinio, the categories in which Spaniards prefer to brand selected products are soft drinks (50%), olive oil (40%) and products derived from meat or sausages (33%).
But La Española aims to change that trend on its website by offering extra virgin olive oil in a 5-liter bottle at an unbeatable price.
From the usual 53.25 euros it increased to 47.25 euros, that is, six euros less. As a result, the price per liter will be 9.45 euros.which, for example, is lower than the 9.90 euros that the Hacendado brand costs.
La Española sells all of its products freely through its website. “Without intermediaries: from Hispaniola to your home“, they note on their website. Delivery throughout the peninsula will be free for orders over 60 euros.
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