Lenovo’s big day ended with a show of force. He filled his stage with CEOs and made AI a party.

Lenovo didn’t skimp on Tech World 2024. The Chinese company turned its annual event in Seattle into a real show of force, cbringing together some of the most influential executives in the technology sector and make artificial intelligence the central axis of the day, which could well be defined as a technology festival.

Parade of Titans

The stage at the Meydenbauer Convention Center in the Seattle suburb of Bellevue was a veritable showcase of the who’s who of the tech industry.

Yuanqing Yang, CEO of Lenovo, took over role as luxury host for the guest line-up this would make any tech conference look pale:

• Intel CEO Pat Gelsinger
• Satya Nadella, Microsoft CEO (video)
• Lisa Su, CEO of AMD
• Mark Zuckerberg, CEO of Meta (on video)
• Jensen Huang, CEO of NVIDIA
• Cristiano Amon, CEO of Qualcomm (on video)
• Gianni Infantino, FIFA President (surprise appearance)

This concentration of executive power was not accidental. Lenovo has demonstrated its ability to bring direct competitors (Intel and AMD) together on the same stage, indirectly remembering its position in the modern technology ecosystem.

AI, the undisputed protagonist

If the parade of CEOs was impressive, the real hero of the event was artificial intelligence. Lenovo unveiled its vision with the mantra “Smart AI for Everyone,” which describes a future in which AI permeates every aspect of personal and business computing. Leisure and business.

They highlighted key announcements such as:

1. Lenovo AI now: Personal AI agent based on Meta’s Llama 3.1 model, designed to turn PCs into personalized assistants.
2. ThinkPad X1 2-in-1 Gen 10 Aura Edition: A device that embodies Lenovo’s AI PC vision, delivering over 18 hours of battery life and exclusive AI-powered features.
3. Lenovo Training Zone: Educational platform based on artificial intelligence to personalize the learning process.
4. The Advantage of Hybrid AI: A strategy that combines cloud AI and on-device AI to optimize performance and privacy.

Show strategy

The Lenovo show was not just a technology showcase, but a strategic statement of intent. By bringing together leaders from competing companies, Lenovo positioned itself as a central link in the artificial intelligence ecosystem.

This Swiss strategyneutral platform“, allows Lenovo to:

1. Take advantage of innovation from multiple partners without being locked into one technology.
2. Present yourself as a key integrator in the age of artificial intelligence, able to integrate hardware and software from various sources.
3. Strengthen your position as a market leader. Not only in sales, but also in influence within the industry.

Jensen Huang’s Vision: AI Agents and Physics

Jensen Huang, CEO of NVIDIA, shared interesting information about the future of artificial intelligence, highlighting the importance of agent-based and physical artificial intelligence. Huang highlighted how AI is transforming the industry, likening AI agents to “digital robots” capable of understanding instructions, completing tasks and taking actions.

“We will have information robots. We call them agents. We will also have physical robots called robots. and these physical robots are essentially artificial intelligence that understands the physical world,” Huang explained. This vision is consistent with Lenovo’s strategy to provide end-to-end AI solutions for both personal and business environments.

The synergy is so great that Huang, the biggest name in technology this decade, said goodbye with a resounding “Go Lenovo!” with a raised fist. Nonsense for the brand PR people who were in the room.

Unexpected ending: Lenovo and FIFA

In a final twist similar to the miracle in Bern in 1954, the event ended with the surprise appearance of Gianni Infantino, the FIFA president, next to the trophies for the 2026 and 2027 men’s and women’s World Cups. Infantino announced that Lenovo will become the new official technology partner of FIFAincluding the 2026 World Cup in the United States, Canada and Mexico, and the 2027 Women’s World Cup in Brazil.

This ad reminds us how technology continues to permeate the world of sports. Lenovo, which already sponsored Formula 1, is now sneaking into the World Cup.

Yuanqing Yang commented, “This means that the biggest event in human history, with more views, more countries participating, and certainly more data and technology demands than ever before, will be hosted by Lenovo.”

Ian and Infantino exchanged gifts –ball for the first, ThinkPad for the second– a handshake, confetti in the air and a closing party worthy of a surprise World Cup qualification.

In short: beyond hardware

Lenovo Tech World 2024 is more than just a product launch event. It was a showcase of Lenovo’s evolution from hardware manufacturer to orchestrator of the global technology ecosystem.

Turning his talk into an “AI party” with the industry’s most influential executives as guests of honor, Lenovo not only communicated its technology vision to the world, but also sent a message: is a key player in the industry, capable of uniting competitors with each other.

The Chinese company has made it clear that its ambitions go beyond leadership in the PC market. It aims to become a bridge connecting the various streams of innovation in artificial intelligence and computing, strategically positioning itself at the center of the next technology revolution. It now remains to be seen how this strategy will produce results.

In Hatak | The first laptop you talk to and it starts to obey you is from Lenovo. I tried it and I’m left wanting more.

Featured Image | Hataka