“low cost” implies a 100% digital process

Ryanair wants to say goodbye to printed boarding passes. Michael O’Leary, the budget airline’s chief executive, announced at a press conference in Dublin that he was looking for completely eliminate paper in this case, the flight is for May 2025. In addition, it is omitted that the reception desks also stand with one leg.

Although we live in an increasingly digital world, we are experiencing significant changes that will force many people to change the way they prepare for travel. Currently, according to the airline, about 60% of its passengers use a mobile app when boarding, while the rest still rely on paper documents.

Goodbye traditional boarding passes

The lack of a digital boarding pass results in additional costs, in particular 20 euros by issuing a physical boarding pass at the airport. Ryanair appears determined to put an end to this possibility and expects 80% of its customers to accept the app by the end of the year and 100% next spring.

As we speak, the airline’s plans go further. Check-in counters are set to start disappearing in the coming months, forcing passengers to complete the check-in process entirely online and, in addition, saving £55 or €30 in Spain for airport check-in.

“It will probably be sometime in April or May next year, after Easter. I think from May next year it will be 100% application“said the executive, adding that the company is already working on these changes, which are aimed
continue to keep airfare prices low.

This dynamic raises questions such as what happens if our cell phone battery runs out during landing. In this case, O’Leary explains that there are procedures in place to handle this type of scenario. It should be noted that some airports, such as Morocco, do not accept digital boarding passes.

This isn’t the first time the word “low cost” has been in the news. In September, its CEO suggested that the average ticket price could rise by 30%. Ireland’s Data Protection Commission (CPD) launched an investigation this month client verification companies that use facial recognition.

Images | Maria Oleynik | Nastya Dulyer

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