Mango redoubles its commitment to the United States

Fashion company Mango has moved to the other side of the pond after achieving its goal of opening stores this year in the US, where it opened 42 brick-and-mortar locations, two more than it originally planned to open. In addition, the Catalan multinational plans to continue opening 20 more stores in the United States over the next year.

Its expansion plan across the United States has created 600 new jobs over the past four years, a figure it hopes to double by the end of 2025. fundamental pillar” of its global strategy. For this reason, the company will invest $70 million (€66.4 million) in new stores between 2024 and 2025.

As such, Mango aims for the United States to be one of the three markets that contribute the most to its turnover by 2026 – it currently ranks among the top five markets. In this sense, he believes in the good reception his “differentiated value proposition” is receiving from American clientele and the fact that this market is “growing at double digits.”

The implementation in the United States is part of the 2024-2026 strategic plan, which aims to strengthen its “differentiated value proposition” by facilitating expansion and sales. In 2024, Mango established locations in Pennsylvania, Massachusetts, and Washington, D.C., and expanded into California and New York, among other openings. In 2025, Mango plans to expand to cities such as Seattle, Chicago or Las Vegas and end the year with approximately 65 of its own stores in the country.