Mbappe gained millions of followers on social networks after moving to Real Madrid

Real Madrid announced the signing of Kylian Mbappé at 19:27 Spanish peninsular time this Monday, June 3, 2024, causing a wave of enthusiasm among the fans of the most successful club in Europe, which is still celebrating its fifteenth anniversary at the Orejón. Just three hours later, at 23:00, the French star had more than two million followers on social networks.

Explosion on Instagram and Twitter

Mbappe wrote on Instagram 114 377 907 followers before his move to Real Madrid became official, with average daily gain of 32,000 subscribers. However, after this statement, the number of his subscribers jumped to 115 882 695what is an increase over 1,500,000 subscribers in just a few hours. This figure becomes even more noticeable when you notice that the average daily increase has increased sharply. from 0.01% to an impressive 1.35%.

In X the situation was similar.. Before the announcement, Mbappe had 13,657,165 subscribers, with an average daily gain of 7,000 subscribers. After signing, his account reached 13,859,669 followers, adding more than 200,000 new followers. This increase meant that its daily growth rate rose from 0.32% to a staggering 1.48%..

Comparison with Jude Bellingham

To put the scale of this phenomenon into perspective, it is useful to compare the rise of Mbappe’s following to Real Madrid’s latest big signing. Jude Bellingham. That same June, almost exactly a year ago, Bellingham, which also generated great anticipation, His Instagram following grew by 1.3 million after he signed for Real Madrid. While this figure is impressive, the impact of Mbappe’s arrival was even greater.