Mobile joins the wave of artificial intelligence in a release marked by the “telecom” agenda

He Mobile World Congress This Monday it will open its doors for the seventeenth time in Barcelona in an edition marked, as it could not be otherwise, by fashionable technologies: artificial intelligence.

The fair has been years away from its mobile-centric origins and has already demonstrated its ability to adapt to take advantage of the popularity of modern technology, as it did in 2022 with the Metaverse.

As brands prefer to host their own events to unveil their flagship phones, guaranteeing themselves more attention, GSM Associationorganizer of the fair, knew how to pivot to give more weight to the business and debate about the industry, without giving up the astonishing achievements designed to succeed on social media or television, and cover a wider spectrum of the technology sector.

So 44% 95,000 visitors expected -8% more than in 2023 – will not belong to the mobile industry in the edition, which will preserve the institutional world after extension of the event until 2030.

Although one of the first tables of the event begins with a provocative title: Is generative AI overrated?the remaining twenty tables on the same topic, which will take place only during the vernissage, make it clear that in the digital industry it is clear that this boom is not a bubble.

“There is a noticeable increase in space and resources devoted to this technology. MWC 2024 is becoming a key platform to understand and experience the future of artificial intelligence in various sectors.With”basic moments Ignacio Isaza, partner of EY Technology Consulting, highlighting the presence of companies such as Nvidia.

Speakers include such high-profile figures as Dell founder Michael Dell, Microsoft president, Brad Smithfollowing the announcement of the largest investment in the history of technology in Spain, or Demy hassabis, co-founder of Google Deepmind, a field of artificial intelligence. To this, the leaders of large operators will be added Jose Maria Alvarez-PalletePresident of the GSMA, led the opening of the event and the traditional visit of Felipe VI.

For the telecom sector, the key will be to inject new impetus Open gatewaythe largest collaborative innovation in the sector since roaming, which aims to open up operator networks to the developer ecosystem. “This standardized approach is extremely beneficial for the sector as it creates new monetization opportunities,” he says. Caesar CidResponsible for Accenture’s Communications, Media and Technology industry in Spain and Portugal.

However, the big battle in the sector is being fought at European level and is aimed at influencing future EU legislation allowing large operators to merge. For this reason, they will coincide on stage on Monday. Alvarez-PalleteCEOs of Vodafone and Orange, Margherita Della Valle and Christel HademannAnd Tim Hettges, CEO of Deutsche Telekom, Europe’s largest operator. End? Returning these claims to the table a few hours after Thierry BretonEuropean Commissioner for the Internal Market and great ally of the sector in Brussels, represents recent European white paper which should set community policy in the next European Commission on the same tables.

The widely anticipated document was met with bitterness by the sector. The diagnosis from Brussels coincides with the ideas of large operators, but steps to improve the situation of telecoms are far from what the most optimistic voices expected.

The brightest

While this debate is ongoing, there are several speakers called upon to make the point flashing and the interest of the majority of the public. Among them is a prototype flying car from Alef Aeronautics bought most of the tickets to become the main attraction of the fair.

There is also an interesting bid from Deutsche Telekom on the shortlist: artificial intelligence electronic device that aims to decommission apps and mobile phones and offer features such as playing music, maps or browsing the Internet through an artificial intelligence interface in a concept similar to the Rabbit R1 that took CES by storm.

He stand giant Huaweinew terminals Xiaomiwhich will be accompanied the first car of the brandboth Honor and old friends love holograms and are always omnipresent in these events placea Boston Dynamics robot dog that continues to draw exclamations five years after its unveiling.