User interface plays a key role in apps to attract and retain users. Netflixone of the undisputed leaders in this industry, is about to implement one of the largest redesign his developments for televisions in the years. We tell you exactly what the famous streaming platform has planned.
According to a recent report, this change promises significantly improve user experience, making it easier to navigate and select content. There are even those who would say that the inspiration for the new redesign came from what Apple offers in its streaming service. But the fact is that Netflix is close to making the move.
Netflix was a pioneer in the streaming industry not only due to its vast library of content, but also due to its attention to the usability of its applications. However, with increasing competition, the need for constant updating has become almost imperative. The current Netflix interface in the TV app contains static tiles with introductory videos and information at the top of the screen. This situation looks set to disappear soon.
The new design that Netflix is testing promises significant changes in how users interact with the app. Instead of static tiles, the new interface will feature fields that expand when the user selects them. This approach not only makes titles and descriptions easier to read, but also improves the visibility of content by placing it closer to the center of the screen. Additionally, when the user stays on any option for an extended period of time, the trailer starts playing automatically. attract attention more effectively and quickly.
Another important change is removing left side menu, which currently provides access to various categories and configurations. This area has been a traditional feature of Netflix’s interface, but can be considered clunky and unintuitive, especially compared to the simplified navigation offered by other companies.
Redesign offers in this case Move these options to the menu bar at the top of the screen., which will include tabs such as Home, Series and Movies, as well as a search icon. This reorganization is designed to simplify content exploration and make searching and browsing more accessible.
One feature that has proven valuable in Netflix’s mobile apps is “My Netflix”, a section that collects everything a user has watched and offers personalized recommendations based on it. browsing history. This feature will provide a more unified and consistent experience across all devices.
The new design is currently being tested with a select group of subscribers using smart TVs and other streaming devices. This phased implementation approach will allow Netflix to evaluate the acceptability and functionality of the new design before rolling it out more widely. If the tests are successful, this improved interface is expected to be available to more users soon.
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