MADRID, February 27 (Portaltic/EP) –
OPPO shared my goal strengthen its presence in European markets, expansion of the range of innovative products and technologies during this year, and implementation of generative functions of artificial intelligence (AI) to the devices it will introduce in 2024.
The Chinese tech company took advantage of its time in Technology event Mobile World Congress, which is taking place this week in Barcelona to announce its plans for the European market this year.
As recalled at the press conference, OPPO will celebrate its 20th anniversary in 2024year in which he will also celebrate his 7 years from the start of work in Europe, with the launch of the Find X series in 2018.
In this regard, the technology company noted that in recent years it has become “ key player” in European marketsregarding the consumer electronics sector and 5G.
In addition, the company has appreciated the large number of users consuming its products, as well as They have achieved a “close connection” with their local consumersthanks to collaborations on some of the “most important competitions in the world” such as Wimbledon, Roland Garros, UEFA Champions League and Paris Photo, among others.
At the same time, as stated on this occasion OPPO Europe CEO Bingo Liu the technological mission continues to be “to offer the best products” to European users. “We are here to stay and bring more opportunities to the smart device market,” Liu said.
Thus, to increase its presence in European markets, OPPO shared its intention expand the product range with new devices during 2024, and continue to offer new innovative technologies.
Specifically, as part of its news, OPPO announced that will introduce generative AI features in the next devices it plans to introduce in Europe throughout this year with the goal of “offering more users the opportunity to experience intelligent life powered by artificial intelligence.”
Therefore, under the motto of “Technology for Humanity, Kindness for the World”, OPPO insists on the desire to enrich people’s lives with innovative and constantly investing in research and development. In addition, the company announced that as part of its commitment to the European market Its products will again be available in all regions of Europe.
Continuing this initiative, the company recalled that last January has reached global patent cross-licensing agreement with Nokia which in particular covers core patents in the field of 5G and other mobile communications technologies, as detailed by OPPO.
Following this line, during MWC 2024 OPPO also announced that will form a three-year strategic alliance with Telefonica. In this way, he will be able to achieve greater support for the company’s growth in global markets, “especially in Europe,” he said.
At the same time, Liu noted that OPPO Europe is “more determined than ever” to provide users with “new technologies, innovative devices and unprecedented service.”
The company also recalled that, according to the latest data from the analytical company Canalys, OPPO maintained its position as fourth smartphone brand in the world in 2023with a 9 percent market share and more than 100 million smartphone shipments worldwide.
Moreover, according to these data, OPPO’s global monthly active users exceed 600 million in more than 60 countries and regions in 2023.