Peugeot, Citroën and Opel join EV discount war by doubling aid for Moves III | Companies

The Stellantis Group wants to boost sales of electric vehicles in a stagnant market. The company, which has three factories in Spain, announced this Thursday that it will apply an additional discount equivalent to Moves III to almost all electric vehicles of its brands Citroën, Opel, Peugeot, Fiat and Jeep until the end of July. Customers will be able to add the assistance from Moves III itself later, when they receive it from the autonomous community in which they live (in most cases, receiving state aid can take one to two years, and the income must be declared). This program, financed by European funds, was extended last week until December 31 with an additional 350 million euros in the budget. The measure was taken after tensions with the car manufacturers’ association Anfac, whose president Wayne Griffiths (also CEO of Seat and Cupra) resigned due to an alleged lack of support for electric vehicles from management.

The Stellantis offer is marked with asterisks because the discount is applied without taking into account the scrappage of the vehicle, with the exception of Jeep. That is, the offer on electric vehicles from Opel, Peugeot, Fiat and Citroën is 4,500 euros, and this is the assistance that Moves III provides in the event that the buyer does not hand in the old vehicle with an internal combustion engine. Jeep, for its part, which also applies the offer to its plug-in hybrids, has the juiciest discount, since it takes into account the scrappage of the old vehicle, so the offer for its electric vehicles can be 7,000 euros. As for Fiat, the discount is valid until the end of the month or until stocks of 200 units run out nationwide, while for Citroën it only applies to the electric vehicles that the company produces in Madrid: the C4 and C4.

Stellantis thus takes a step further in the campaigns carried out by some manufacturers, such as Renault or the Chinese MG, which promote the Moves III assistance to their customers. Fiat has also been doing this since March last year, and the rest of the generic and premium firms (Alfa Romeo, DS and Lancia) have joined Stellantis, provided that the customer finances the purchase through Stellantis Financial Services.

For its part, MG has a number of discounts on its electric cars, which leave, for example, its MG4 at a price of 17,480 euros, including the scrapping of the old car. It is the third best-selling electric car in Spain this year, with 1,432 units delivered until June, behind only the Tesla Model 3 and Model Y. According to Anfac, the automobile manufacturers’ association, the market share of passenger electric cars was 4.7% in the first half of the year. Although registrations of this type of car grew by 5.2%, this is below the market as a whole, which grew by 5.9%.

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