Real Madrid Make the Most of the ‘Mbappe Effect’ | Relief

A week has passed since the moment all Real Madrid fans have been waiting for. On July 16, Kylian Mbappe was presented as a new Real Madrid player.. A historic event that saw the participation of important figures from Real Madrid such as Zinedine Zidane, a packed Santiago Bernabéu and a dream realized by Florentino Perez and the entire white board that They put the finishing touches on a great lineup..

Real Madrid know their fans love Mbappe and the Madrid team’s score is Xwhich has over 51 million subscribers, exploits the French star’s figure to the maximum since its presentation. In the overwhelming majority of publications of the Merengue group over the past week, the main character is a Frenchman.

The numbers speak for themselves, and the number Mbappe stirs up passions among white fans as shown in the first image from the day of its presentation. The photo with the president reached 255,000 likes and 14 million views.

From that first photo with Florentino Perez, Real Madrid has eroded the Frenchman’s image. Over the past six days, the Twitter account of Concha Espina’s team has published 34 tweets, with the former Paris Saint-Germain striker as the main protagonist. D-Day was, predictably, July 16 with 18 publications.. This number subsequently decreased to four and five on the 17th and 18th respectively, and to two images over the next three days. The publications include images, videos, related news…

Moreover, in all that the name and image of Kylian Mbappe mean on a global level, Real Madrid know how to use their new star as a major attraction on social media.. From the presentation until July 19 (four days in a row), the first publication about the merengue team in X featured Mbappé as the main protagonist.

The captain of the French national team made his last appearance at the presentation of the second shirt of Real Madrid.

. The video, which lasts around 30 seconds, shows the Bondy native several times alongside other first-team players such as Vinicius and Jude Bellingham.

It is clear that the main motivation of Real Madrid fans for next season is to see Kylian Mbappe. above any other. The communications team of the current champions of La Liga and the Champions League are using the French footballer as the main image of the new season.

‘Mbappe effect’ eclipses Vini and Bellingham

New things always have a greater impact on the viewer, and Real Madrid understands this.. Just compare with the two main stars of Carlo Ancelotti’s team from last season: Vinicius And Jude Bellingham. Extreme The Brazilian played a leading role in four publications.one of them recalls the sixth anniversary of his performance as a white player. It had a lower incidence of disease The Briton Who Only Appeared in Two Tweetsboth from the presentation of the new orange uniform.

The other two players who made the biggest impact during the day were

Luka Modric and Lucas Vasquez. Both players have reconnected with Real this week, dedicating six posts each to their respective titles. A significant number, but nowhere near the 18 Mbappe received during the ceremony at the Santiago Bernabeu. Real have a wealth of social media presence with the Frenchman, and it’s clear they know how to use it to its full potential.