Reasons why the futsal team wears Joma and not Adidas | Relief

RFEF and Joma presented new futsal team kits. Although Adidas is the company that dresses football teams, since February 2020 The Toledo brand is the technical sponsor of all national futsal teams and competitions. Spanish Federation. In fact, this is the third collection of the Spanish brand for the national team, in which there will be different models for the men’s and women’s teams.

At the end of 2019, during the complex contract renewal process between Adidas and the Spanish Federation, the now former president Luis Rubiales saw an opportunity to turn around commercial assets by signing an unprecedented agreement to separate the two disciplines for the first time after a 35-year relationship and generate new income. A few months later, Joma became the official sponsor of all RFEF futsal competitions.

The German company did not attach much importance to this, but for the Toledo brand it became a historic agreement. In 2019, he already managed to wrest the status of LNFS technical sponsor from Kelme, which he had held since 2013.but with the emergence of the RFEF in futsal, the restoration of the competition and the new agreement, it continued to guarantee a dominant position in one of its favorite segments. Joma is a leading brand in Spain and one of the top ten in the world.

The “independence” of futsal has received approval from national team players and futsal fans. And Adidas systematically mistreated the two-time world champion, to the point that he never wore a jersey with a star on his chest after winning the 2000 World Cup in Guatemala. It was only when success was repeated in Taiwan in 2004, and at the insistence of the coaching staff led by Javier Lozano, that the German brand agreed to the RFEF’s request for T-shirts with the two stars embroidered on them. Marketing a company has never been as easy as it is now with Joma.

There is another well-remembered anecdote that happened at the European Championships in Porto in 2007. After the Spanish national team played all the qualifying matches with uniforms from the unrenewed collection, Adidas promised to send a new design for the final against Italy. The shirts arrived the day before and, to the chagrin of the national team players, were without two stars. As an emergency solution, the team’s prop man had to go to a military clothing store to buy emblems accrediting his two World Cups, which were hand-sewn on top of the RFEF shield.

Joma has strengthened its global leadership through sponsorship agreements with historic clubs. such as Movistar Inter, ElPozo Murcia, Family Cash Alzira or Viña Albali Valdepeñas in Spain or Carlos Barbosa in Brazil. Moreover, thanks to their designs and the desire to innovate by introducing advanced technologies into shoe production, their models are worn by thousands of players and the most prominent stars (Pito, Catela, Chino, Amandinha, Peque or Anita Luján). Without a doubt, another media hit was the signing of Ferrao, who left Nike, in August 2021.

Joma also managed to dress Brazil., which tops the first ever FIFA ranking. In fact, the Spanish brand announced on March 12, 2021, an agreement to equip the five-time world champion signed with the Brazilian Futsal Confederation, relieving Penalty of his duties as technical sponsor of the World Cup in Lithuania, which took place in September. However, on April 7 The Brazilian Football Confederation excluded international competitions from the CBFS and imposed its own official supplier. Nike and the Toledo company’s contract were canceled.

Founded by Fructuoso Lopez in 1965, this 100% Spanish company has always believed in the potential of futsal. The headquarters is located in the municipality of Portillo de Toledo. The owner shares an extraordinary friendship with Javier Lozano. President of LNFS He even had a line of sneakers with his name, similar to the one Ferrao has today, the so-called “Top Flex”, one of the best-selling and most valuable in the world. There is a key character in Yoma’s dedication to futsal: Oscar Jimenez.

Toledo’s brand sponsorship director arrived 27 years ago as a sponsored player and was offered the opportunity to join the sports firm when he retired. He played for Caja Segovia, Movistar Inter, Lugo, Bilbao and Cartagena before hanging up his boots at the age of 34 and accepting an offer from Fructuoso Lopez and Joma expansion boss Jesus Martinez. “Sponsoring the Spanish team is a logical development for our brand and on a business level we are proud to brighten up our country,” he said.

At the presentation of the new T-shirts, which the men’s team will wear at the World Cup in Uzbekistan, and the women’s team – as three-time European champions – at the first ever World Cup, Oscar Jimenez expressed pride. “We have taken a very important step by separating football and futsal with special characteristics. This is what complements this sport. Joma is the brand that is most involved in futsal. We have a very good position all over the world and our best showcase is the Spanish teams,” he concluded.