Rihanna has become the new generation of J’adore from Dior

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Global superstar Rihanna has become the representative of a new generation of the iconic J’ADORE perfume from Dior. At 36 years old, the singer excels at the icons narrated by Charlize Theron, inspiring a modern and daring energy with this timeless scent. Get ready to post with a previous September 1 campaign signed by famed photographer Steven Klein.

Mythical perfume icon

At 36, Rihanna has rejoined the prestigious circle of its J’ADORE fragrances, replacing the outstanding women Carmen Kass and Charlize Theron. A bold choice by Dior, based on the strong personality and undeniable influence of the singer, who inspires new energy in the iconic fragrances.

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A campaign that promises greatness

The J’ADORE campaign with Rihanna will premiere on September 1st. Realized by renowned photographer Steven Klein, it promises to welcome the light of the star’s beauty and creativity in an exquisite setting. An artistic collaboration declared to be an event that cannot be repeated.

Meeting of two creative universes

“Our women are incredibly close to the Rihanna of the Dior family,” said Véronique Courtois, President and CEO of Parfums Christian Dior. “They are talented beyond the norm, they are sassy and charming, they embody the Dior rayonnante et puissante ideal of femininity. »

Rihanna, plus what is inspiration?

For Rihanna, such cooperation is better than a simple contract. “The new look of J’ADORE is an honor for everyone who fulfills its mission”, at-elle confié. The soulful singer is a touch of the staff of the J’ADORE universes and is filled with history, creativity and a vision of femininity.

“J’ADORE” and Rihanna, new duet

Since its launch in 1999, J’ADORE has become a symbol of luxury and sophistication. Rihanna has become the new ambassador of the fragrance, and this is a new generation of women who are bolder and more independent. A collaboration that promises to bring justice to the world of fashion and beauty.