Rihanna is a partner of JO de Paris on the Fenty Beauty brand

Rihanna is the main dealer, mostly with Fenty Beauty glitter and the Eiffel Tower in the background, arborant les anneaux olympiques. It was with this photomontage that the Barbadian artist announced on his Instagram account that the Fenty Beauty cosmetics brand will be part of the premium partners of the Paris 2024 Games, which will begin sales on July 26.

The announcement was made available through the Fenty Beauty Instagram account, which reaches more than 12 million people, or what is known for certain by the 600 young volunteers at the vanity ceremonies and the Fenty Beauty makeup kit, which contains everything you need to implement leur mise en beauté.

This partnership should not be held in secret Fenty Beauty, launched after the launch of the capillary products of the Fenty Hair brand, is in the line of the luxury French brand LVMH, which is the premium partner of the Paris Games. For this occasion, LVMH is mobilizing the most influential women of its houses, such as Berluti, Chaumet, Dior, Louis Vuitton or Sephora for an encore.

And in a short story about a photomontage published by Rihanna, the glossy Fenty Beauty replaced ASAP Rocky. The original photo is the effect of the American rapper and companion of Rihanna, who became the main singer. A bit of humor, emphasized by the good names of Internet users.