Rose, embroidery and perfume: the scent of the season – a bouquet of flowers and sun rays | S Moda: magazine about fashion, beauty, trends and celebrities

“A book, a rose and perfume,” the invitation read. Space, glass greenhouse Sybarist, it couldn’t be a better choice: if anything characterizes the brand, it’s its connection with nature and the kingdom of flowers. We also couldn’t think of a better hostess, model and artist Alba Galocha, decked out with her sewing machine and collection of memorable embroidery. And the French brand Chloé is releasing a new floral scent. Luminese Eau de Parfum, and to celebrate, last Tuesday he organized an intimate gathering of friends, scents, flours and a lot of art.

Because one of the distinctive features of this fragrance, the brightest and most sensual of the entire line. Chloe Signature

, this is his design. Around its iconic pleated glass bottle house This is an elegant handmade bow trimmed with pink thread. It’s not just embroidery: these stitches have become one of the brand’s most iconic calling cards, a testament to the craftsmanship and sophistication that is present in its creations – who wouldn’t recognize the Mony bag just by seeing the stitches – which he is now making his debut in the universe of perfumes.

And who better than Alba Galocha to interpret this in a new way? This love for detail and the nature of materials is the germ of his work. The reason why the company wanted to present its new creation surrounded not only by the artist, but also by impressive works from her collection. The body knows, the head resists – if the founder houseGabi Aghion had the ability to recognize talent.

These are metaphorical and intuitive works where the thread consciously passes through the fabric, following the impulses of the body. A dialogue between the physical and the mental, vulnerable and resilient at the same time. Galocha works with fabrics and seams the same way Chloe does with her designs: to understand and recognize herself. A game that those invited to the presentation could see with their own eyes. To coincide with Book Day, the artist reinvented new perfume bows, turning them into bookmarks. ready to wear unique.

It is also no coincidence that the French brand chose the day of Sant Jordi to present its new women’s fragrance. The image of a rose freshly picked in the rays of the sun beats at the heart of this fragrance. “The idea was to discover a surprisingly warm and delicate rose and highlight a more sensual side of Chloé femininity without sacrificing elegance,” says perfumer Ane Ayo, responsible for the reinterpretation of the line’s iconic flower.

Contains ingredients from natural and sustainable sources. Chloé L’Eau de Parfum Lumineuse It looks like a bouquet of flowers and flashes of light. Rose reveals all its richness and complexity, mingling with velvety accents of jasmine and balsamic notes of vanilla. A fresh and radiant perfume created for summer.