Samsung Celebrates Ten Years of Leadership in the Global Soundbar Market – Samsung Newsroom UK

According to FutureSource Consulting’s annual report, Samsung Electronics remains the global sound bar market leader for ten years in a row, from 2014 to 2023. The latest data, released on February 28, highlights Samsung’s continued market leadership with a 20.3% share and 18.8% contribution to sector sales in 2023.

In Spain, according to analyst firm GFK, Samsung ended 2023 with a total share of 37.7%, more than 15 points above the next soundbar brand, maintaining its leadership in the sector for another year.

Over the years, Samsung has continually raised the bar in audio systems, earning a reputation for superior sound quality and groundbreaking innovation. Exclusive features such as Q-Symphony and SpaceFit Sound have turned around

listening experience, offering users a deeply immersive soundscape perfectly tailored to their environment.

This standard of excellence has been recognized by industry experts and critics such as T3, which awarded the HW-Q990C the title of “Best Soundbar” for its surround sound and “exceptional object-based sound” and HomeTheaterReview, who awarded the same soundbar an Editors’ Choice award and commented, “Sounds great no matter what type of content you’re playing.”

This year, Samsung continues to push the boundaries of its capabilities. range of soundbarsintroducing enhanced AI audio features and connectivity to appeal to both consumers and home theater enthusiasts.

The flagship of the Q series, the Q Soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an enhanced Q-Symphony feature. Using artificial intelligence, the device analyzes and synchronizes voice channels to deliver crystal clear dialogue and an immersive soundscape across all speakers. Along with SpaceFit Sound Pro for customized sound calibration, the soundbar also delivers immersive experiences in any space, with HDMI 2.1 and 4K/120Hz go through

provide connectivity options to meet the demands of today’s home entertainment systems.

“We are pleased to once again be recognized as the market leader in soundbars, which is an important milestone reflecting the positive feedback from our customers over the years,” said Cholgi Kim, executive vice president of Samsung Electronics’ Visual Display Business. “Building on this success, we will continue to push the boundaries of home entertainment with superior audio quality and enhanced connectivity, leveraging AI-powered audio technologies to strengthen the consumer experience and Samsung’s position in the global market.”

The 2024 soundbar lineup features new, updated models for a more immersive experience: the HW-Q990D, HW-S800D, and the Music Frame, an advanced photo frame that delivers high-quality sound as Samsung continues to focus on products for everyday use. Music Frame is a customizable speaker with Dolby Atmos audio that can work as a standalone wireless speaker or pair with a Samsung TV and soundbar for enhanced bass and surround sound with exclusive Q-symphony technology.