Samsung overtakes Apple and regains the number one spot in the world of smartphone manufacturers

South Korean tech giant Samsung In the first quarter of 2024, it regained the first position among the major smartphone manufacturers in the world, which was taken away by the American company in 2023. Manzanawhose sales fell nearly 10% between January and March, according to preliminary results of the Worldwide Quarterly Mobile Phone Tracker report by consulting firm IDC.

According to the study, global smartphone shipments increased by 7.8% year-on-year in the first quarter of 2024 to 289.4 million units, up from 268.5 million in the first three months of 2023. In this sense, the authors emphasize that while the industry is not completely out of danger, as macroeconomic challenges persist in many markets, “this marks third consecutive quarter of growth

supplies, a strong indicator that the recovery is underway.

In particular, sales of Samsung smartphones reached a total of 60.1 million units, the figure is 0.7% lower than the figure of 60.5 million a year earlier, which allowed the South Korean company to maintain market share at 20.8% compared to 22.5% a year earlier.

However strong decrease by 9.6% According to Apple estimates, smartphone sales of up to 50.1 million units from 55.4 million a year earlier allowed the Suwon manufacturer to overtake the Cupertino giant, whose market share dropped in the first quarter to 17.3% from 20.7%.

For its part, the Chinese manufacturer Xiaomi recorded sales growth of 33.8%, to 40.8 million units, with a market share of 14.1%, ahead of Chinese companies TransitionOPPO with 28.5 million units sold (+84.9%) and a market share of 9.9%, and OPPO with 25.2 million units sold (-8.5%) and a market share of 8.7%.

“While Apple managed to take the top spot by the end of 2023, Samsung successfully confirmed itself as the leading smartphone vendor in the first quarter,” said Ryan Reith, vice president of the Worldwide Mobility and Consumer Device Trackers group at IDC, for which: While expected that the two companies will maintain their position at the top end of the market, the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus and vivo, will likely force both OEMs to look for areas to expand and diversify. .

“As the economy recovers, we are likely to see large companies increase their share, while smaller brands They are fighting for positioning,” he concluded. For her part, Nabila Popal, research director of the IDC Worldwide Tracker group, emphasized that the smartphone market is emerging from the turbulence of the last two years, “stronger and changed,” with rising costs and prices Average Sales Level (ASP) as consumers upgrade to more expensive devices knowing they will last longer.

Similarly, for an expert there is change of power in the top five, which is likely to continue as market players adjust their strategies in a post-recovery world, with Xiaomi recovering strongly from a significant decline over the past two years and Transsion gaining a stable presence in the top five with aggressive growth at international markets. “Although the two major players experienced negative growth in the first quarter, it appears that Samsung “The company’s overall position is stronger than in recent quarters,” Popal added.