Sports Communications Leaders Unite to Declare Radio a Land of Emotions

Cadena SER, COPE, Onda Cero and Radio Marca make history again… 100 years later. Spain’s leading sports figures lent their voices to the Terreno de Emociones event on Tuesday, organized by AERC-RadioValue, in which radio was the protagonist.

The event included performances Manu Carreño, Juanma Castaño, Rocio Martinez, Edu Pidal, Miguel Quintana, Manolo Lama, Pilar Casado, Sonia Luz, Antonio Romero, Raul Varela, Ana Rodriguez, Alberto Pereiro, Paco Gonzalez, Edu Garcia, Dani Garrido and Pablo Lopez. During three roundtables, presenters highlighted the dire health of sports radio ahead of the summer, when the medium will once again establish itself as an information source thanks to events such as the European Cup and the Olympics.

Sports journalist Monica Marchante was in charge of hosting the event., which also featured comedian Laura del Val. In front of a full auditorium, which included the most important advertisers and media agencies, communicators defended Radio as a medium of reference and advertising due to its visibility, authority, flexibility of formats and ability to segment.

Besides having its audience’s best moment yet (32 million monthly listeners), it continues to demonstrate its economic strength every day. Radio ended the first quarter of 2024 with strong and sustained advertising revenue growth that was higher than other media.

From a sporting point of view, the value of radio is based on information and live broadcasts of major international or national events, as well as its proximity. Thanks to the extraordinary capillarity of radio networks, capable of covering every point on a map, the emotions inherent in sports are multiplied by the way sports communicators tell and recount the exploits of great aces of the ball, racket or bicycle. . Thus, it can be stated that Radio, together with sports, creates a “Landscape of Emotions”.

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From an advertising perspective, sports radio, almost like no other format, allows advertising to be integrated in such a way that it is perceived by listeners as an important part of the content, allowing – rather than taking away the audience – to add listeners.

Territory of emotions

The first round table was called “Sports Evenings”, and it was attended by Manu Carreño (SER), Juanma Castaño (COPE), Rocío Martínez and Edu Pidal (Onda Cero) and Miguel Quintana (Radio Marca).

Next, Manolo Lama and Pilar Casado (COPE), Sonia Luz and Antonio Romero (SER), Raul Varela (Radio Marca), Ana Rodriguez and Alberto Pereiro (Onda Cero)

They conducted a master class on live sports reporting.

As a climax, COPE, Onda Cero, Cadena SER and Radio Marca will broadcast the performance live simultaneously. starring journalists Paco Gonzalez (director of Tiempo de Juego), Edu García (director of Radioestadio), Dani Garrido (director of Carrusel Deportivo) and Pablo Lopez (director of Marcador).