Argentine club Deportivo Riestra apologized on Tuesday for fielding streamer Sprin in an official first division match on Monday and explained that it was a “marketing exercise” to “attract new audiences.”
“Yesterday we had the opportunity to take part Ivan Bukhaeruk, one of the most important “influencers” in Latin America, in the match against Velez,” the club wrote via social network, practically identified as “Spren.”
“Unfortunately, this marketing campaign has generated a lot of negative opinions. We would like to offer our sincerest apologies to those who were offended,” he said. the club added in a statement in response to the controversy that arose in Argentina over the inclusion of an “influential person” in the starting lineup who is not a footballer and who was substituted one minute into the match.
Deportivo Riestra, whose match against leader Velez Sarsfield ended in a draw (1-1), explained that His intention was not to disrespect Argentine football. nor to his rival, to whom he informed in advance about the decision to unite the “influential person.”
“Our goal was (and is) to attract new audiences to football, to create bridges between different worlds and platforms to continue promoting the product and our club, living through a historical moment in the First Division,” said the organization, which arrived at this year’s Argentine first division football for the first time in its history and ninth in the Professional League.
In its explanation, the club quoted the Real Madrid president: Florentino Perez, and his warning about the declining interest of young European audiences in football, and also emphasized that the intention to include Spren in the match was “to capture new generations which are projected on social media by influencers today.”
The case sparked intense controversy in the country and drew condemnation from many figures in Argentine football, including Juan Sebastian Veron President of Estudiantes de la Plata; Marcos Acuña, footballer for River Plate and the Argentina national team; And Brian Romero
Velez Sarsfield striker, who started the match in question and is among the top scorers in the championship.
In parallel with strong social rejection and condemnation on social networks, The ethics committee of the Argentine Football Association (AFA) has launched an investigation. in this case, given that the inclusion of “Spren” in the first team of Deportivo Riestra could constitute “conduct that could be detrimental to the reputation and integrity of Argentine football.”
Bukhaeruk received a professional player’s license less than three months ago, and this Monday he was included in the starting lineup of Deportivo Riestra with the number 47 on his shirt.
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