The Digital Enterprise Show Forum celebrates its third edition in Malaga after Madrid hosts Europe’s biggest event for 2021. technologies will transform the capital of the Costa del Sol into an innovation hub for the next three days, until June 13, with an event that will bring together 17,000 managers at the Fair and Congress Palace (Fycma). The event highlights another player: the hotel sector. According to the organization, the city’s hotel complex is almost full, the occupancy rate is 98%.
“Segment of meetings, incentives, congresses and exhibitions (MICEabbreviation in English) represents a turning point in the addition offer capital,” Javier Hernandez, vice-president of the hotel association, told the newspaper. According to the Malaga City Council, the annual economic impact on the tourism sector of the more than 600 events that take place in the city each year exceeds 150 million euros.
In particular, the presence of those 17,000 executives who will visit DES these days alone represents 11% of the total number of MICE travelers who arrived in the capital last year (151,000, according to the Málaga Convention Bureau). In terms of economic implications, the Digital Enterprise Show will leave Malaga. 34 million euros this will continue to promote the city internationally in terms of innovation.
Artificial Intelligence Stars on the Forum
artificial intelligence (AI) will be the leading digital tool among 403 exhibitors, who will demonstrate a total of 718 innovations related to data analytics, cybersecurity, blockchain or Internet of Things (IoT). The event also includes a celebration presentationssome of them are immersive experiences from companies like Oracle, IBM or Nvidia.
Between News This third edition of the five that Malaga took over at the beginning of this decade is the World Digital Business Congress. The largest forum on digitalization at European level, bringing together 592 experts, will analyze different models of virtuality focused on the healthcare sector. entertainment. These exhibitions will be organized in 375 sessions, distributed across nine classrooms.
Speakers include Zondva Mandela, grandson of Nelson Mandela and president of the Mandela Legacy Foundation; Wendy Hall, a pioneer in developing the science to create the World Wide Web and an expert on the advisory committee on AI Government of the United Kingdom, and Linghan Zhang, Member of the High-Level Advisory Body on Artificial Intelligence UN.