“TechShow” demonstrates the most breakthrough technologies

Madrid (EFE).- Starting this Wednesday at IFEMA, the Madrid “Technology Fair” brings together 400 exhibitors who will showcase the most breakthrough technologies or new forms of artificial intelligence, as well as representatives of the most important companies in the sector to discuss whether they can become “crystal balls” to combat cybercrime and the fears it creates.

Cloud computing, cybersecurity, data mining, artificial intelligence and digital marketing will be the protagonists of the two-day event, which marks its fourth edition this year and plans to attract nearly 20,000 technology industry professionals and over three hundred speakers.

The fair is organized by the international company CloserStill Media, specialized in organizing technology events, whose president in Spain, Agustin Torres, emphasized that the event, which he defines as “multidisciplinary and specialized”, brings together in Madrid the “technological vanguard” of the sector with the aim of promoting contacts, innovation and digital transformation through several specific fairs covering all aspects of the technology ecosystem.

This year’s rate

In statements to EFE, Agustin Torres emphasized this year the commitment to sustainable development and “circular” infrastructure, the development of more resilient data centers, as well as artificial intelligence applied to data analysis, advanced automation and the growing need to strengthen cybersecurity in the context of the constant rise in cyber-attacks.

Some of the main companies in the sector will take part in the technology exhibition as exhibitors, speakers or sponsors, including Oracle, Pentera, Huaweii, Schneider, Evolutio, Faronics, Paypal, Rakuten or IBM, which will show some of the developments of artificial intelligence during the event. which he carried out in the field of sports.

IA for Sevilla or Wimbledon

Among these tools, technology company IBM will show a generative artificial intelligence application it developed to improve Sevilla’s player recruitment and acquisition process, or an application it created for the Wimbledon tennis tournament that allows fans to offer rich data. about the participants and is able to create stories in natural language that match the style and vocabulary of the sport.

In addition to the tools and applications that will be presented to exhibitors, speakers from numerous organizations and companies will speak at conferences and tables on current issues such as cybersecurity and explore, for example, how cybercriminals exploit the psychology or empathy of criminals. employees to take advantage of their vulnerabilities and make their attacks more effective.

Or new or lesser-known applications of ChatGPT, the impact that the disruptive emergence of artificial intelligence is having on the world of cybercrime, how it expands the capabilities and sophistication of attacks, and how to build “cyber resilience” at all levels. companies, or whether AI itself can become a “crystal ball” and the best defensive weapon in the fight against crime.

Big data, artificial intelligence, cloud, e-commerce and new forms of marketing to reach users and consumers; We talk about all this today at the Madrid Institute of Technology, about societies that can no longer move forward with their backs to new technologies, but also about the fears and insecurities that they generate in the personal sphere.

Overcome fears or reluctance

How to defeat them? Agustin Torres believes that these fears are usually related to a lack of understanding and confidence in how they work and how they protect information. “Cybersecurity, for example, is a concern due to perceived vulnerability to attacks, and artificial intelligence raises questions about privacy and automation.”

To overcome this insecurity, he argues, there is a need to educate and raise awareness of the real benefits of these technologies, ensure transparency in their use, and improve data protection rules and policies, because with a better understanding of how they work and the security mechanisms implemented, “society will be more willing to accept them fully.”

“AI is revolutionizing the world,” the president of CloserStill Media Spain told EFE and assured that research shows that 76 percent of companies are adapting their tools to this technology, which will allow them to automate processes, be much more efficient and maximize their efficiency. “return on investment”

“Every major change in history came as a result of the previous revolution, the Industrial Revolution, which marked the transition from an agricultural and craft economy to an industrialized one, and artificial intelligence will allow us to open new doors and improve healthcare in many areas. Technological, economic or educational, among others,” noted Agustin Torres.