The 5 Most Popular Latino Musicians in the US: Bad Bunny, Karol G and More, Which Do You Prefer?

The 5 Most Popular Latino Musicians in the US: Bad Bunny, Karol G and More, Which Do You Prefer?

✍ March 18, 2023 – 11:05

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lxs latin musicians They have taken the world by storm in recent years, and their popularity shows no signs of slowing down. In fact, according to Forbesin 2022, Latin music represented 6.3% of the total music consumed, compared to 5.4% in 2021.

Besides, the Recording Industry Association of America (RIAA) reported that the Latin music market revenue continued to experience impressive growth in 2022. Building on a notable 35% increase in revenue in 2021, the first half of 2022 saw an additional 23% increase; thus, the total income generated by Latin music in the US amounted to USD 510 million.

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With a mix of reggaeton, pop, and urban rhythms, Latino musicians are dominating the charts and taking over the global music scene. These five artists have risen to fame for their unique sound, close lyrics, and captivating performances.

Next, the five most popular Latino musicians in the US today, according to the year-end list of bill boardwhich is based on the results of the artists in the charts Hot Latin Songs, Top Latin Albums and Boxscore.

Bad Bunny

Bad Bunny, born as Benito Antonio Martinez Ocasioneeds no introduction: The Puerto Rican rapper and singer is credited with helping Spanish-language music achieve popularity in the global marketplace.

In 2020, he made history by becoming the first most streamed non-English speaking artist of the year on Spotify, a feat that he repeated in 2021. However, he did not stop there. In 2022, Bad Bunny broke records for being the most streamed artist on Spotify than any other musician.

The Puerto Rican artist’s exceptional talent and hard work have earned him numerous awards and accolades. he has three Grammy Awards, four Latin Grammys, eight Billboard Awards of the music and thirteen Lo Nuestro Awards, among others. Last year, Bad Bunny was crowned Entertainer of the Year at the prestigious Apple Music Awardscementing his status as a musical icon.

His fifth and last album, A summer without youpublished in May 2022, made history by staying at the top of the prestigious list for thirteen consecutive weeks. Billboard 200. Additionally, four of the album’s singles reached the top 10 of the chart. Billboard Hot 100.

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A summer without you not only was it the number one of the year in the US, but it also obtained the title of the best selling album in the world in 2022. The massive success of the album marked an important milestone in the Latin music industry, as it was the first album in Spanish to receive a Grammy nomination for Album of the Year.

Carol G.

Carolina Giraldo Navarro (aka Karol G), the Colombian singer-songwriter, has just become the first woman to debut at number one on the Billboard 200 chart with an album in Spanishthanks to tomorrow will be nicehis album released on February 24, 2023.

The Medellín-born singer began her career thanks to her appearance in the Colombian version of X Factor, when I was just a teenager.

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Your success Coba collaboration with nicki minajnot only reached the international charts, but also received certification 28× Latin Platinum of the RIAA. The song spent 25 weeks on the Billboard Hot Latin Songs chart, further cementing Karol G’s position as a global superstar.

In 2020, the talented artist earned four Latin Grammy nominations. Her collaboration with Becky G in the song mommywhich reached the top 20, also earned him the best-selling single on the Billboard Hot 100 chart.

rauw alejandro

Rauw Alejandro, born as Raul Alejandro Ocasio Ruiz, is a Puerto Rican singer and songwriter, known as the “King of Modern Reggaetón”. He is also part of the new generation of Puerto Rican urban musicians.

In November 2020, Rauw Alejandro released his highly anticipated debut studio album, Aphrodisiac, which quickly garnered critical acclaim. The artist followed with his second studio album, Vice versareleased in June 2021, with the lead single Everything about youwhose official music video currently has 649 million views on YouTube.

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Rauw Alejandro’s unique blend of reggaeton, trap and pop has earned him a massive following around the world. He has been nominated for 12 Latin Grammy Awards and won other prestigious awards for his exceptional work in music.

Armed Link

Eslabón Armado is a Mexican-American regional Mexican music group from California, formed in 2017. The group consists of three members: Pedro Tovar (voice and guitar), gabriel hidalgo (low) and Brian Tovar (tuba).

Armed Link gained wide recognition after his song with your kisses went viral on social media, accumulating millions of views and views.

In 2020 they released their first singles, which entered the chart Hot Latin Songs. His debut album, Your deadly poisonwas published in April 2020, followed by night vibes and cut veins that same year. All three albums topped the chart Regional Mexican Albumsand the first two were certified platinum in the United States.

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Eslabón Armado won several awards, including Top Latin Albums Duo/Group Artist of the Year and Regional Mexican Album of the Year at the Awards bill board of Latin Music 2021. In May 2022 they released their fifth album, NOSTALGIAwhich peaked at number 9 on the Billboard 200 chart.


Farruko’s real name is Carlos Efren Reyes Rosado. He was born on May 2, 1991 in Bayamón, Puerto Rico. She started her music career in 2009, when she released her debut single, Off-Planet Sex.

The artist has collaborated with many famous artists, such as Daddy Yankee, J Balvin, Nicki Minaj, Bad Bunny and Cardi B.

He is known for his eclectic style, which incorporates elements of reggaeton, hip-hop, and dancehall. Farruko has won various awards throughout his career, such as the Latin Grammy, the Latin American Music Awards and the Billboard Latin Music Awards.

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On June 24, 2021, Farruko released his hit single Kernels, which has more than a billion streams on Spotify and 533 million views on YouTube. The song is a mix of tribal guarachero and reggaeton.

Via Benzinga, translated by El Planteo

Bad Bunny photo by Kevin9625Ja, CC BY-SA 4.0, via Wikimedia Commons

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Franca Quarneti is a journalist and is part of the editorial staff of El Planteo, the most widely read cannabis medium in the Spanish-speaking world. She specializes in issues related to cannabis regulation and politics, but she also writes about culture, entertainment, gastronomy, and ecology.

His articles have been published in internationally renowned media such as Benzinga, Forbes, High Times, Green Entrepreneur, Yahoo Finance, MSN and more. In addition, in Argentina, she collaborated with Revista Replay, a boutique publication specialized in retro video games, and it was translated into Portuguese by the Brazilian portal Weederia.

He studied journalism at TEA and is studying Audiovisual Communication at the National University of San Martín (UNSAM).

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