The Catalans behind the Olista phenomenon and their viral potion that prevents hair loss.

You must have seen this on occasion. In a coffee shop, at the gym, at a social club, or on social media while scrolling. Maybe it went unnoticed, maybe not, because you carry it in your bag and is part of your daily beauty routine. It’s a black cylindrical bottle with bright orange letters: Olistik, reads clearly. In its interior there is innovative drinking formula with more than 30 natural ingredients in an optimal dose of 25 ml, taken only once a day. And all this with an attractive advantage: take care of your hair from the inside, combating the underlying causes affecting your health.

This promise has already convinced more than 300,000 clients -80% are women under the age of 50, and they have created an active community with 1000 influential doctors, with the support of 1300 dermatologists and 2500 pharmacists. Olistic positions itself as a revolutionary nutricosmetics hair care brand. number one in sales in pharmacies in the fight against the fall. All this in just three years from launch, with a market established in Spain and Portugal now starting to expand towards Germany and Italy.

How was this revolutionary product created?

In the world of entrepreneurship Success rarely comes by accident. Behind Olistik is a strong vision, deep industry knowledge, rigorous methodology, and a desire to make a difference in the lives of others. These elements marked the origins of Olistik from an idea rooted in the consciousness Pedro Luis Gonzalez, current executive president of the company, who later grew up together Pablo Nueno, the current CEO of the brand. “We identified a very important need in the fight against hair loss in women,” Gonzalez recalls. And it had nothing to do with external beauty or topical products that improve the appearance of hair. Quite the opposite: “The key lay in nourishing hair so that it is born and grows healthy,” explains Gonzalez.

In 2016, Pedro Luis, who was then working in the field of innovation laboratories of one of the main pharmaceutical companies in Spain, had a vision of producing quality nutraceuticals and began working on formulations for anti-aging products. After meeting Pablo Nueno in Barcelona, ​​who contributed strategic business vision, Together they saw an unmet market niche. “There were no specific formulations that would focus attention in women’s hair health to prevent hair loss, which in your case It’s multifactorial.” explains Nueno.

Internal factors such as hormonal imbalance at key stages of life such as pregnancy And menopause, and aging or external factors such as environmental pollution, microbiota scalp, ultraviolet radiation, nutritional deficiencies and stress are the main causes contributing to hair loss in women. At that time, the hair health market had been developing for over 20 years. for men to combat genetic alopecia, ignoring the other half of the population.

This vision was key to inspiring the founders to create something unique and unusual. A unique product in its form and concept. They called it Olistic, a name that refers to their original approach: “Holistic care for all-round hair health from the inside out,” Gonzalez explains.

A unique product with a scientific essence

Thanks to this foundation, the founders of Olistic devoted the following years to researching the development of complex formulas to address various aspects of hair health, including prevention of hair loss and strengthening it. Quality natural ingredients combined with nutrients such as vitamins and amino acids create an innovative and effective formula. Scientific rigor is important to the company. “We come from science, we have the best laboratories and a team of professionals who are among the best in the world,” explains Gonzalez, who has two decades of experience in the pharmaceutical industry.

Another distinctive feature of the brand is its commitment drinking format in daily single doses They come in boxes, fit easily into your daily routine and are quickly digestible. “We were looking for a unique format, easy to consume and at a competitive price,” adds Nueno.

After all the homework was done, Olistic officially launched in January 2021 in Spain and Portugal. First through its own online store, coinciding with the digital boom that has flourished among newly established businesses as a result of the Covid outbreak. Then, while maintaining its headquarters in Barcelona, ​​it gained positions in other distribution channels that are today the pillars of the brand: pharmacies and Amazon. “We both lead them,” Nueno clarifies.

Roots of success

In recent years, the mentality of investing in hair health has changed to equate it with skin health. This phenomenon also explains the company’s success. “Hair loss used to be viewed with some resignation. Now, on the contrary, they are fighting against it, but naturally and consciously” – says Pablo Nueno.

He client profile who consumes the product daily, current middle aged woman, it takes care of other aspects of the body and mind. “Good nutrition, adequate sleep, exercise and stress management are also essential for the product to be effective,” adds Gonzalez.

This also influenced greater acceptance of hair health products and the visibility of topics that have hitherto been taboo in society, such as female alopecia. “Women openly show your hair care routine, something that used to be done more privately,” explains Nueno. While the company’s products specifically address their needs, Olistic also launched a men’s hair line this is causing a sensation, especially among young people, who are much more aware of the importance attached to hair: “There is a significant generational change and a more entrenched culture of prevention at a younger age,” adds Nueno.

Hair plays a fundamental role in everyday life, hence all hair care. But besides the aesthetic factor, it also plays a role. psychological factor: encourages self-esteem. “It’s part of a person’s personality, but you have to think about how your relationship with your hair develops and a new identity is built,” explains Gonzalez, who admits that we have a team of psychologists who deal with these mental health issues. In fact, Olistic’s current slogan encourages people to push boundaries: “The best version of your hair is inside you” promises.

Unlimited growth

Given the thick manes of the founders of olistic sports, I can’t help but add one last question to the interview: what will concern you in the short term? “The company is expanding its international presence to European markets, where there are similar hair problems and great growth potential,” explains Pablo Nueno. “We will also launch new, more segmented or special product lines for satisfy other hair-related needs,” Pedro Luis Gonzalez continues.

Given these projections, one thing is clear: hair will continue to be the cornerstone of the company. “This is such an important need and we help so many people feel better than “I think we are on the right track” – Gonzalez concludes.