The largest international conference for data scientists is taking place in Barcelona this week.

From this Sunday until next Thursday, Barcelona is the headquarters International Conference of KDD (Knowledge Discovery and Data Mining), one of the most important and recognized quotes worldwide in the field of data science and machine learning. The event, sponsored by BBVA among others, has previously been held in Paris and London.

The conference is organized by Association for Computing Machinery (ACM)which has been bringing together scientists, researchers and professionals since 1995 to exchange and discuss the latest theoretical developments and practical applications of data-driven technologies. In the 2024 edition, the meeting revolves around topics such as generative artificial intelligence (AI)

, Responsible AI And environmental and health data applications besides financial.

finance day

As part of the event, BBVA sponsored the Finance Day, which took place this Monday and featured discussions between experts in the fields of finance, fintech, artificial intelligence and data mining. How to use these technologies for the benefit of financial clientsAmong the issues they considered were: Application of AI in banking servicesusing machine learning in investment portfolios, developing personalized product recommendation systems, or using these technologies to improve the sustainability of financial businesses.

He the use of these data-driven technologies is a fundamental support in BBVA’s Continuous Transformation Strategywhich has been using them for many years to optimize its internal processes and offer its customers products and services that are increasingly tailored to their specific financial profile. Its areas of application range from offerings Flexible financing for small businesses

tailored to your billing to support individual customers in Managing your financial healthwith digital tools based on advanced analytics, machine learning and neural networks. Clients who use these tools in Spain save up to 11% more towards those who do not use them.

To carry out this work, the bank has more 5,500 professionals dedicated to increasing the value of data and artificial intelligence, as well as with AI Factory, an artificial intelligence solutions factory that operates in Spain, Mexico and Turkey and is considered one of the best financial innovation laboratories in the world.

“Participating in events like KDD gives us the opportunity to stay connected with those who Transforming Advanced Data Analytics

and developments in artificial intelligence, as well as sharing our own achievements,” said John Ander Beracochea, chief scientific officer at BBVA. “This way, we can continue to explore the most advanced technologies “to use them for the benefit of our customers from the moment they are introduced,” he added.