The millionaire wanted to sell his Ferrari Purosangue three months after buying it. Ferrari banned it

The theory is that when you buy a product, that product becomes your property and therefore you can do whatever you want with it. However, in practice, things are not always so simple. At least that’s what the owner of the impressive Ferrari Purosangue discovered when he tried to sell it.

Luxury brands are very suspicious of the image and prestige of their products, which is why manufacturers such as Porsche, Lamborghini, Ferrari or Bugatti often target their customers by placing them on or excluding them from their “blacklists”.

According to specialized media CarBuzzFerrari would find itself embroiled in a legal dispute with a customer who purchased one of the few Ferrari Purosangue units that are already arriving at Houston dealerships for resale of the car just three months after its purchase.

Brands control their cars even after they are sold

Considering that speculation on models that trickle into dealerships is par for the course, brands protect themselves from it by establishing a withdrawal period in the contract. During this period, if they are unhappy with their purchase and want to get rid of the car before the agreed date, they must return it to the dealer who sold it to them.

If the client attempts to violate this withdrawal agreement and his intention to speculate on the sale In a rare model on the market, a Ferrari dealer in Houston sued him for breach of contract, highlighting the delicate balance between the brand’s exclusivity and buyers’ right to freely dispose of their purchases.

Lawsuit: An attempt to avoid speculation

According to the lawsuit filed in Harris County (Texas) District Court on September 3, 2024, a Ferrari dealership in Houston accused Todd Carlson, who purchased a 715-horsepower Ferrari Purosangue in June 2024, of attempting to sell it to a third party without first making an offer to the dealer.

The claim is based on a “First Title and Warranty Agreement” clause included in the contract signed between the dealership and Carlson when the vehicle was sold. This paragraph states that The car could not be resold on the free market.e during the first year, and the dealer had no preference in repurchase at the price at which it was purchased. In Spain, the Ferrari SUV starts with a starting price of 440,000 euros, to which additional options will be added.

That is, he had to make the choice to return the money to the dealership rather than resell it to a third party at a higher price, although the amount of the sale offer was not disclosed.

Ferrari says these types of sales harm the brand’s image and could result in its models being sold at inflated prices, which it says affects true enthusiasts who seek to purchase cars for personal pleasure rather than as an investment. possibilities.

The exit agreement that Carlson Todd signed with Ferrari states: “The purpose of both Ferrari and the dealer is to offer and sell (…) primarily to Ferrari enthusiasts who purchase such vehicles for their own use, and not for commercial purposes. Resale or price speculation,” the document says.

Ferrari isn’t the only one doing this

The case of the Ferrari Purosangue buyer is not the first time that a car manufacturer has sued one of its customers for selling its cars.

In 2017, Ford and actor and former wrestler John Cena were put on trial for illegally selling a Ford GT shortly after purchasing it. Dinner signed an agreement with Ford similar to the one that the Purosangue buyer signed with Ferrari, prohibiting the sale of the car to third parties for the next 24 months.

To avoid speculation about its futuristic pickup truck, Tesla has also threatened to use similar contracts with early buyers of its Tesla Cybertruck. These contracts included provisions that gave the brand a purchase preference for the first year by deducting $0.25 from the sales price for every mile driven by the vehicle. Tesla initially refused to include this type of agreement, but later quietly renewed the agreement.

In Hatak | He forgot some AirPods in his Ferrari: an unexpected trick that helped recover the stolen supercar.

Image | Ferrari