The new Vodafone Spain launches and delivers on one of its promises: the promotions will be permanent.

New address Vodafone Spainnow owned by Zegona, has just made its first major decision: the company’s promotions will become permanent, which in practice means locking in discounts for thousands of customers.

The decision was already included in the presentation that the new owners made to their investors about the desired direction of the company’s development, and thus follows a trend that is increasingly spreading in the sector in the face of Problems caused by temporary offers. The main one is the price revision after the end of the offer or the loss or anger of the client when he starts billing without discounts.

The new management team arrived at the company on Friday with Jose Miguel Garciaformer CEO of Jazztel and Euskaltel, as a prominent person at the forefront and Angel Alvarezas director of the residential market, having recently moved from Digi, the main competitor of the vast majority of telecom operators at all times.

The new owners have a few challenges but come with a head start, as in the last month and a half Vodafone has struck a major deal with Finetwork to secure its main wholesale customer in the medium term and launched its most aggressive offer yet. date when Lowi offers fiber and mobile communications for euros.

In this first week, the new management also met with unions to convey their plan to accelerate customer acquisition and make the organization more agile, but have yet to provide details of the extent of workforce cuts that will be made. something that cannot be launched until December at the earliest.