The owner of Makro aims to lead the organized hotel business in Spain in 2030.

German group Meterowner Macrohas identified market opportunities in Spain, especially in the organized hospitality segment, which it believes has no clear dominance and is seeing a lot of atomization of companies.SAS and channels. For this reason, the German giant will launch an offensive in Spain with its division. from professional to professionalspecializing in this type of hospitality to become the leader of this market channel by 2030.

General Manager of Pro a Pro in Spain, Josep Guaspsaid at a press event in Madrid that the goal is to become the leader of the organized hospitality channel in Spain, which includes both hotels and restaurant chains, and confirmed that to achieve this it plans to make significant investments in the “double-digit range » in millions of euros to establish itself in Spain.

The company is therefore expected to spend around one hundred million euros to adapt its product offer to the needs of its professional customers and, above all, to build five new multi-temperature warehouses in Seville, Canary Islands, Balearic Islands, Barcelona and Madrid.which will be added to the three it currently supports and will allow it to provide wide geographical coverage in the country.

The first of these warehouse centers will be launched in 2025 and will be located in Seville, with the remaining facilities opening gradually. “With his invasion of multi-temperature market and with its full national coverage (still mainly focused on tourist areas), Pro a Pro is about to become a partner catering ideal for any hotel, group and organized restaurant chain,” said Guasp.

240 million sales

Plan leadership in organized hospitality Pro to Pro will be accompanied by rising sales volumes, which the company estimates will grow at an average rate of 25% annually until 2030.

Pro a Pro has broken the turnover record in Spain for two years in a row. Thus, in 2022 a historical figure of 40 million euros was recorded, and in 2023 turnover

It was also a record 50.4 million, representing a 25% year-on-year increase.

If Pro a Pro’s expectations are met, by the end of its strategic plan the national turnover will be around €240 million, almost five times the just over €50 million it achieved in 2023. In 2024, the company could exceed 63 million euros.

This commitment to growth in Spain reflects German parent company Metro’s interest in the Spanish market, where it will increase its capillarity and the services and products it offers to both organized and independent hospitality clients.

In this regard, the CEO of Makro Spain, David Martinezstressed that Makro will continue to operate as before, focusing on the independent hotel business, while Pro a Pro specializes in organized hospitality, and stated that the two companies will continue to operate separately.

However, he stressed that although they are two independent companies, they will seek to maximize the synergies between them to benefit the hotel sector as a whole, although each company in the sector is a specialist. “At Makro we offer comprehensive service and multichannel to independent hospitality, a sector in which we continue to grow,” concluded the manager.