Xbox is nearing the end of a year that marked the “before” and “after” of its software strategy. The first games from their catalog to appear on PlayStation 5 and Nintendo Switch were celebrated based on criteria that they imposed on themselves. However, as months passed, this discourse changed to the point where we are today. Phil Spencer, the head of the brand, admits that he is “satisfied with the results” and that they no longer enforce any red lines around their catalogue.
“I don’t see a red line in our catalog that says, “This is not allowed.”
” Spencer explains in an interview with Bloomberg. “It’s too early to make any decisions regarding the next Halo.” That Xbox, following an agreement with Activision Blizzard that hints that more places to play the better, is starting to firmly materialize. The success of Call of Duty: Black Ops 6 is a case in point.February was the month that began a paradigm shift in the future of Xbox as a major player in the video game industry. After weeks of strong speculation, they took part in a special livestream where they confirmed the change in strategy with the first wave of four games to be published in the competition. Sea of Thieves was a reference
which makes sense given its nature as a utility game, but it didn’t take them long to take more steps forward with others.That same month, they noted that Indiana Jones, The Big Circle, and Starfield would still be exclusive, although they “wouldn’t rule out” their possible appearance on PS5. In August, in light of Gamescom 2024, Microsoft showed off a giant poster with the competition’s launch window: spring 2025, approximately six months after its release on Xbox Series and PC. Spencer then claimed that this entire network of games arose from constant study of market reaction. “We are running a business. It is true that the goals within Microsoft are high, so we must ensure the company’s performance,” he shared before the open mic. If they sell, more will come out. Clear.
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