He regularly attended video game events and ran a very strong marketing campaign. However, Immortals of Aveum became one of the biggest failures of last year after it was completely irrelevant despite costing $125 million; including a $40 million advertising campaign.
They came to bring up issues as possible explanations, such as the full price it was released at or the boom that Baldur’s Gate 3 represented, but the reality is that it was a perfect storm: a game that was sold as the first take advantage of Unreal engine 5
when its performance could have been more than improved, it is a fantasy story with a well-developed world, but with a very improveable script and somewhat repetitive gameplay.Aveum’s biggest sin is that it is a fun game that would have been very popular a couple of generations ago, at a time when the market was very saturated, the genre was heavily exploited and had little to contribute to the playability formula. He spoke about this Bret RobbinsFounder Ascendant Studio in the gaming industry.
Robbins states that “you learn more from failures and mistakes than from successes” and says that “it’s been an unusual year” due to the relatively close releases of Zelda, Star Wars Jedi: Survivor and Baldur’s Gate 3. “We knew that We Armored Core 6 came out that same week, and it bothered us. And Starfield came out ten days later. We were among a lot of great games,” he says.
Still, Robbins isn’t giving up on Immortals of Aveum, which would have benefited from several proposals and tests until it achieved sales that were “triple what a publisher would normally see.” It doesn’t end there, and he dares to make a very positive prediction: “The history of Immortals has not yet been written. I was the creative director of Dead Space, and people had been discovering it for years. I think Immortals will be the same.”
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