Streaming platforms have tried to attract customers with all sorts of methods, such as cheaper plans with ads, banning shared accounts, creating original content, or live sports. None of them can compete with a new company that threatens to steal customers from Netflix, HBO, or Prime Video.
Tubi has been owned by Fox since 2020 and has grown 60% in the US over the past year. The platform is free and has surpassed 74 million monthly active users, averaging one million viewers per minuteAccording to the company itself.
The platform already surpasses Disney+ and HBO Max in terms of user numbers, even other similar free services like Pluto and Roku. Tubi’s business model is different from its competitors, and that’s where its growth potential lies.
Tubi licenses already created content, allows users to watch it for free, and offers advertising. The platform is a FAST (Free, Ad-Supported Streaming TV) channel where Users can watch online content without paying a subscription, and the company includes advertising..
The free streaming service is a return to its roots and has some similarities to traditional TV channels. Some companies have started raising their subscription prices to boost revenue, and Tubi saw an opportunity to attract dwindling users.
Tubi’s creators attribute the platform’s growth to three factors. The first is the removal of the price barrier, and the second is the wide range of content it offers with a library of over 65,000 titles. Roku is its direct competitor and has barely 23,000 TV shows and movies..
Tubi has a category known as “Not on Netflix” that can attract thousands of users, but the third reason that has led to its growth is the “Stubios” project. Users They can vote for projects that the platform will fund. have full control over the offered catalog.
The company also hired analytics to track content posted on social media platforms such as TikTok and Reddit. and know the trends that users demand. Tubi is so profitable that it can finance almost any Hollywood film that has had some success in theaters.
The company reached an agreement with Warner Bros Discovery in 2023 to buy Westworld And Cake Boss and recently added Big Mood And boarders. This strategy ultimately attracted a younger audience. Generation Z is accustomed to free entertainment, and Tubi gives them what they ask for.
Most FAST channels are not a replacement for subscription services, but they can attract millions of users and pose some threat to established companies in the sector. Tubi’s Business Model In recent months it has conquered the United States and has recently arrived in Spain with models such as Rakunten TV or Pluto TV.
Tubi as such is not available in Spain today.Many users use VPNs to get to the United States and see all the content on the platform.
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Tags: subscription, app, Free
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