This luxury hotel in Madrid has decided to prohibit certain uses, and this is not the only requirement to be able to sleep in its rooms.

We carry iPhone with us all the time. We have our memories stored inside us in the form of photos, videos… But there are also very important things like our Apple Pay cards or WhatsApp conversations. Can you imagine yourself without it? Well, this is a requirement that you will have to fulfill from time to time if you want to spend the night in one of the most exclusive new hotels in Madrid.

The capital, always vibrant and constantly developing, is about to welcome new accommodation concept. Quite a provocation these days. In the very center of the city, a new hotel-club has decided to ban the use of the iPhone, or any smartphone in general.

Exclusive hotel in Madrid where you can’t talk or take pictures with your iPhone

The hotel is located in the Justicia area. Soho House Hotel Madrid” aims to be an oasis of calm where notifications, photos and, ultimately, social media poses are left at the door. From the moment guests walk through its doors, Smartphones can only be used in certain places and during permitted hours.. As with the smoking area, you will need to go there to check a message or make a quick call.

In particular, they can only be used in places such as the main lobby and small room. There is even time to use a laptop. Beyond these spaces and hoursThe rules are clear: you can’t talk on a mobile phone, watch videos on speakerphone, take pictures… No iPhones, no Androids, no devices with cameras.

This approach, which many may consider restrictive, aims to create an environment of complete privacy in which guests can freely entertain themselves without being constantly pressured by technology or even having their photo taken if they are known in the community. Rooms, restaurant, swimming pool The rooftop and gym are also “smartphone-free zones.” The home address of “Home” may impose various restrictions, and although The restriction mainly applies to telephone calls.

The goal is to completely eliminate the use of smartphones, tablets and computers.

Limiting iPhone use isn’t the hotel’s only requirement.

If not being able to freely use your iPhone seems crazy to you, wait until you find out list of requirements for staying at this hotel. Online booking will not be enough, as we told you in advance. To be able to sleep in their own rooms andYou need to be a member of the clubwhich implies a careful selection process. Not everyone can access it.

• Applicants must fill out a form and be involved in creative industries such as art, advertising or startups.
• If the hotel accepts you into the club, you will have to pay fee which is about 175 euros per month (except for the cost of the nights you will spend the night there).

Luxury is no longer having an iPhone, but being able to give it up.

Luxury has always been associated with the possession of objects. Collectibles, cars, planes… But this hotel-club changes the concept. True luxury is to unplug.. Banning certain types of smartphone use is not a fad, but a statement of intent: to offer a way to avoid distractions when conversations and the environment are above screens.

This hotel model originates in London, namely in 1995. It is already in 46 cities around the world such as Copenhagen, Amsterdam, Berlin, Rome, Miami, Los Angeles, Chicago, Hong Kong or Mexico. Now Madrid is joining, and seeing the pace of expansion, the model is working. Its list of members includes celebrities such as Johnny Depp, Madonna and Nicole Kidman. However, Kim Kardashian tried several times to join the club, but was refused. due to lack of artistic merit and to avoid attracting paparazzi.

The smartphone ban at Soho House Madrid helps us reflect on ourselves. And outside of this hotel-club concept, everyone can find moments of peace and privacy. It’s funny how the world of the richest always surprises us with concepts as strange as the new hotel in Madrid. Wouldn’t it be enough to turn off your iPhone in any other hotel? Here, of course, introduce more factors, such as the social status of other guests or the privacy they can offer you.

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