Bella Poarch, a major TikTok star and singer, has signed with A3 Artists Agency for representation in alternative programming, digital media, licensing and branding.
Poarch broke out in August 2020 with her first viral TikTok post, lip-synching to Millie B’s “M to the B,” which topped the app’s 2020 year-end chart. With over 78 million followers on TikTok, she is the most followed Asian creator on the platform.
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Poarch made her music debut with her first single and music video, “Build a Bitch,” released in May 2021 through Warner Records. The video currently has over 266 million views on YouTube alone. The single entered the top hits of Spotify Today, YouTube trend charts and Apple Music’s Today’s Hits. Poarch is set to release his next song “Inferno” with Sub Urban on August 13th.
Poarch was among the creators invited to participate in Pandora’s “TikTok Tastemakers” series, which features exclusive playlists of their favorite songs with special commentary on their choices.
Poarch, 24, lives in Los Angeles and enjoys playing video games in his free time. The US Navy veteran was stationed in Japan where she developed a love of Japanese culture, fashion and art. As a Filipino immigrant, she proudly embraces her roots as an Asian American and is vocal about anti-Asian racism.
Poarch remains repped by Bas Media, Warner Records at Warner Music Group and Reed Smith LLP.
Before rebranding last year, A3 Artists was previously known as Abrams Artists Agency.
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