Tourism in the Canary Islands proves the importance of reality in the midst of a virtual boom – Publicity Newspaper

Amid growing enthusiasm for new virtual reality glasses, Tourism in the Canary Islands launched “Canarian Vision Project” revolutionary and ambitious immersive reality glasses that promise completely real experiences.

Despite appearances, this launch is not a product presentation, but rather brilliant advertising campaign by which he strives, through humor, to fully justify what is real boom virtuality. In this way, Turismo de Canarias aims to encourage reflection on the importance of finding a balance between using new technologies and enjoying what we have in front of our eyes.

The campaign was launched from a striking painting located in the central square of Puerta del Sol in Madrid.

right before the creation of a famous technology company and with its own Webpage: http://canaryvisionproject.com

As explained Elena González Vázquez de Parga, Director of Marketing and Communication Projects for Tourism of the Canary Islands: “We, humanity, have always used technology to improve our lives. However, today’s new immersive technologies force society to live in a world that is increasingly moving away from reality.“

Under the motto “Reality you can actually see, hear and feel“, The initiative’s manifesto states: “We invite you to discover a truly immersive experience. Thousands of landscapes. No cables, no ties. It does not waste the battery, but charges it. It doesn’t keep you connected, it disconnects you. And these are not glasses, these are the Canary Islands“

“With this fictional launch, we not only want to highlight the uniqueness and charm of the Canary Islands as a tourist destination, but also to show that while technology can offer exciting experiences, nothing beats living and enjoying our reality as it is.

“adds Elena Gonzalez.

The campaign, developed and implemented by media agency Initiative (IPG Mediabrands), expanded beyond Spain to include the UK, France, Germany, Italy and Ireland. Except, creation reached New Yorkwhere it can be seen next to an advertisement for a famous technology company that recently released its latest model of mixed reality glasses.

According to Vicente RosCEO Spanish Initiative: “At Initiative, we are firmly committed to showing reality and helping to create a more conscious society. This campaign reflects our goal to balance the impact of technological innovation with the importance of maintaining our connection to what is authentic and tangible in the world around us. We are pleased to have clients like Turismo de Canarias who are committed to this type of communication.

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