Toys R Us creates first ad created entirely by artificial intelligence

Toys R Us is excited to be the first company to launch advertising created entirely by artificial intelligence (AI). This advertising banner was shown in Cannes and was created using the latest artificial intelligence tool OpenAI. It’s nothing more than AI focused on video creation ultra-realistic, known as
litter.

As you might expect, if you look closely, there are things that don’t quite add up in the ad. For example, once we start, on the left we will see design flaw. where practically two cars combined together. Now we need to look for errors, since during normal viewing of an advertisement this error would be ignored by almost all people viewing it. So we can say that creating this ad using the initial version of Sora was quite an achievement. Now imagine what can be done if this AI continues to develop qualitatively and does not have design flaws.

Toys R Us is using AI Sora to create ads reminiscent of its founder’s story.

This was the goal of the Toys R Us ad with AI Sora. Develop a history of the brand. It recreates its founder Charles Lazarus as a child. Also appearing is “Jeffrey the Giraffe”, the company’s mascot, a giraffe also created by Charles.

The person responsible for co-producing with Sora was Kim Miller Olko, President of Toys R Us Studios and four-time Emmy Award winner. The result above is a combination
between humans and artificial intelligence creating videos. Sora has a 1 minute limit to create any scene with multiple characters, all with great realism.

The only thing you need to do is give you written instructions to convert them into videos. It is clear that the more and more detailed you want, the result can be no worse than this advertisement. An ad that will be remembered as the first to be created entirely by artificial intelligence.

“Charles Lazarus was a visionary ahead of his time, and we wanted to honor his legacy with an announcement using the most advanced technology available. Partnering with Native Foreign to expand the boundaries of Sora OpenAI is truly exciting.” Kim Miller Olko said.

“Thanks to Sora, we were able to tell this incredible story with amazing speed and efficiency. Toys R Us is the perfect brand to lead this AI strategy, and we’re thrilled to partner with their creative team to help lead the next wave.” innovative storytelling.” – said Nick Kleverov.

Sora celebrates changes in the video production industry

Just yesterday we saw Hollywood reach an agreement with the industry’s leading studios to block the use of AI. And yes, the Toys R Us ad makes it pretty clear what we can expect from AI in the short term. At the moment, it’s a little over 1 minute long. In years or even months, we could be talking about movies created entirely by artificial intelligence.

Films that will be created in a very short time frame without having to resort to a long list of human workers. This means eliminating actors, costume designers, makeup artists and a long list of job titles. After all, these films will only involve directors and their assistants, producers, writers or sound engineers. This will not only significantly reduce the cost of productions, but also provide the opportunity to produce a large number of films, whereas until now only one could be released at the same time, allocating much more resources.